In-store Bakeries - US - September 2011
This report builds on the analysis presented in Mintel’s In-Store Bakeries—U.S., August 2010, August 2009, August 2008, and July 2007.
ISBs are defined as bakeries placed within supermarkets, mass merchandisers, or club stores that offer an assortment of bakery products, such as breads, cakes, pies, bagels, cookies, doughnuts, and muffins. Unlike the bread aisles found in these stores, ISBs generally have a dedicated counter space with staff to assist customers, and often bake products on-site. In addition to the ISBs themselves, where appropriate, leading suppliers to ISBs are also discussed.
With the exception of sections with Mintel’s custom consumer survey data, the following are excluded from this report:
- retail “stand-alone” bakeries
- retail bakery specialty stores
- bakeries in other types of location, such as restaurants or convenience stores
- in-store cafés.
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