Inbound Tourism - UK - November 2014
“London’s success is a double-edged sword for UK inbound tourism, with little evidence that the rest of the UK is benefiting – yet one more contributor to the UK’s growing economic divide. Long-haul visitors who typically stay longer offer the best opportunities for tourism beyond London. A more joined up approach is needed to ‘package’ the UK’s constituent parts more seamlessly.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
- Is the UK an expensive destination and what are the implications?
- How significant are Chinese and other emerging market visitors for UK tourism?
- How can the UK attract more visitors outside of London?
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