Air Care - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Air Care market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Potential for growth
India features among the top five fastest-growing air care markets in terms of retail sales over the past five years (in local currencies). In 2017, it stood at INR7.46 billion with a CAGR of 12.7 (2013-17). However, per capita consumption is lowest at $0.09 vs $17.4 for US (2017).
Through emotional wellbeing
Modern lifestyles and conditions seem to take a toll on consumers' lives. Rising air pollution, lifestyle-induced stress and other issues seem to have an impact on one's physical and emotional wellbeing. Aromatherapy has proven to be effective in preventing or postponing lifestyle-related conditions.
In an environmentally friendly way
Globally, botanical/herbal claims and environmentally friendly products top the new launches. The same holds true for India in addition to aromatherapy and premium claims. Growing awareness about air pollution will force brands to re-think their role in maintaining air quality when considering fragrance.
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Air care players in India have been trying to educate consumers on the need to use an air care product. As a result, the category became very defined and limited to specifics – odour-masking, for guests or for a specific space such as the bathroom, car or closet.
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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