Attitudes to Snacking - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Attitudes to Snacking market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Snacking is synonymous with indulgence
- Don't forget the fun in snacking
- Focus on functional snacking
What you need to know
Watch homegrown companies
India's organised packaged snacks market is valued at INR 236.3 billion (2016) and has been growing at a CAGR of 20.4%. Homegrown companies are expanding the market with their traditional and western snacks, regional flavours and competitive pricing. Sequoia’s investment in Prataap Snacks, a homegrown company, is proof of this.
Cater to on-the-go lifestyle and health aspiration
Urban consumers' lifestyles are changing rapidly and are increasingly wanting to do more in life for FOMO (fear of missing out). Consequently, consumers are spending more time out of the home. Busy schedules push them to optimise their time, multi-task, be healthy and fit in to enjoy life to the fullest.
Innovate for all the senses – not just taste
Snacks are all about indulgence and appeasing the senses; they need variety to keep consumers interested. Regular innovations help consumers flirt with different flavours, formats or textures and keeps them going in a category characterised by indulgence, convenience and immediacy.
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Consumer Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As consumers reach for snacks more regularly and the definition of ‘snack’ continues to evolve, snacking manufacturers have an opportunity to benefit from the growing market.
Consumer Research Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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