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Attitudes to Snacking - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes to Snacking market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Snacking is synonymous with indulgence
  • Don't forget the fun in snacking
  • Focus on functional snacking

What you need to know

Watch homegrown companies

India's organised packaged snacks market is valued at INR 236.3 billion (2016) and has been growing at a CAGR of 20.4%. Homegrown companies are expanding the market with their traditional and western snacks, regional flavours and competitive pricing. Sequoia’s investment in Prataap Snacks, a homegrown company, is proof of this.

Cater to on-the-go lifestyle and health aspiration

Urban consumers' lifestyles are changing rapidly and are increasingly wanting to do more in life for FOMO (fear of missing out). Consequently, consumers are spending more time out of the home. Busy schedules push them to optimise their time, multi-task, be healthy and fit in to enjoy life to the fullest.

Innovate for all the senses – not just taste

Snacks are all about indulgence and appeasing the senses; they need variety to keep consumers interested. Regular innovations help consumers flirt with different flavours, formats or textures and keeps them going in a category characterised by indulgence, convenience and immediacy.

Expert analysis from a specialist in the field

Written by Minu Srivastava, a leading analyst in the Consumer Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

As consumers reach for snacks more regularly and the definition of ‘snack’ continues to evolve, snacking manufacturers have an opportunity to benefit from the growing market. Minu Srivastava
Consumer Research Analyst


What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • [Graph] India: Snack food volume consumption per capita (population), 2008-21
      • Global trends and how they are playing out in India

      • Why Indian consumers snack
      • [Graph] India: Reasons for snacking, February 2018
      • Attitudes towards snacking
      • [Graph] India: Attitudes to snacking, February 2018
      • [Graph] India: Reasons for snacking, by age, February 2018
      • Important factors for choosing a snack
      • [Graph] India: Most important factors while choosing a snack, February 2018
      • The curious case of 'super snackers'
      • [Graph] India: Demographic profile of super snackers, February 2018
      • [Graph] India: Attitudes towards snacking – Select statements, by daily snacking frequency, February 2018
      • [Graph] India: Attitudes towards snacking – Select statements, by daily snacking frequency, February 2018
    • Market application

      • Opportunities
      • [Graph] India: Snack sub-category product launches, 2013-17
      • Who's innovating
      • Global innovations
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        • Key Trends

          Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

        • Consumer

          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

        • Brand/Company

          Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.