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Attitudes towards Snacking - Indian Consumer

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Attitudes towards Snacking - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Snacking is synonymous to eating salty snacks. This is also partially because of the wide variety of traditional and Western salty snacks available in the Indian market. Potato chips and mixture are the most commonly eaten snacks in India. Other than salty snacks, Indian consumers snack on fresh fruits (64%), Indian sweets (53%) and bakery items (52%) among a range of other things including chocolates, nuts and yogurt. Indians have a wide repertoire of food items eaten as a snack, with 43% eating more than 13 different types of snacks. This reflects the competition in the market to tap into the snacking opportunity.

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Expert analysis from a specialist in the field

Written by Rushikesh Aravkar, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Opportunity lies in boosting the consumption of snacks by more specifically targeting needs of less-frequent snackers. Rushikesh Aravkar
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Global trends and how they are playing out in India
      • Key drivers

      • Snacking in India: A snapshot
      • [Graph] India: Repertoire of types of snacks eaten, by age, Dec 2019
      • [Graph] India: Types of foods eaten as snacks, Dec 2019
      • [Graph] India: Consumption of salty snacks, Dec 2019
      • [Graph] India: Consumption of snacks, by region, Dec 2019
      • Driving India's snacking habit
      • [Graph] India: Frequency of eating snacks, % of respondents, Dec 2019
      • [Graph] India: Snacking frequency by age and city tier, Dec 2019
      • [Graph] India: Regular snackers by parent status, Dec 2019
      • [Graph] India: Consumption of select snack foods, by parental status, Dec 2019
      • [Graph] India: Consumption of select types of snacks, by age, Dec 2019
      • [Graph] India: Consumption of select types of snacks, by age, Dec 2019
      • Opportunities in targeting day-parts
      • [Graph] India: Energising as a snack attribute, by time of the day, % of respondents, Dec 2019
      • [Graph] India: Select snack attributes by time of the day, Dec 2019
      • [Graph] India: Select snack attributes, by occasion, Dec 2019
      • Emerging habits: Out-of-home and solo snacking
      • [Graph] India: Consumption of salty snacks out of home by age, Dec 2019
      • [Graph] India: Consumption of salty snacks with family and friends vs alone, by age, Dec 2019
    • market applications

      • Target specific day-parts
      • [Graph] India: Snack launches with a functional – energy claim, Feb 2017-Jan 2020
      • Better-for-you snacks for kids and seniors
      • [Graph] India: Snack* launches by select claim category, Dec 2015-Jan 2020
      • Cater to on-the-go lifestyles
      • [Graph] India: Snack product launches with on-the-go claims, Feb 2016-Jan 2020
      • [Graph] India: Top functional claims in snack/cereal/protein bars Feb 2015-Jan 2020
      • Global innovations
    • appendix

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.