Baby Food and Drink - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Baby Food and Drink market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Challenges galore for Indian baby food
Indian mothers prefer fresh homemade food (59%) for their babies as they feel it gives them control over what they feed their kids (27%). Plus, 27% also feel that packaged baby food is expensive. Many consumers probably don't know what options exist since there is a blanket ban on any kind of advertising of packaged baby food.
Focus on improving clean claims, visibility
Highlight and prove clean label credentials to win appeal among young Indian mothers. There is quite a bit of mistrust with regard to the quality of packaged baby food, as agreed to by 25% of moms with young children. On-pack proof is vital as is a wide presence at points of sale to counter the advertising ban.
Make baby foods affordable and familiar
Focus on offering baby snacks that Indian parents can relate to and – more importantly – afford. 33% of urban mothers say that they would be encouraged to buy more packaged baby food if it were at an affordable price. Locally made products can help in terms of bringing prices down.
Expert analysis from a specialist in the field
Written by Ranjana Sundaresan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Safety will become the most important feature for the growth of the baby food market in the country in the coming years. Among Indian mothers with children aged 0-4 years, 27% say that making baby food at home is the safest way to control what a child eats.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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