India Baby Personal Care Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Baby Personal Care market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Create awareness about the need for baby care products beyond soap, powder and oil
- Build brand equity for safe baby care products by highlighting natural attributes
- Capitalise on experienced mums, whose babies have grown up, as brand champions
What you need to know
Second-largest populated country
India is the second-largest country in the world with a population of over a billion. With a total fertility rate (TFR) of 2.3 births per woman, quite a few players are focusing on the baby care market.
Poised for growth
The growing middle class, with its rising disposable incomes, is furthering consumption across categories. India has the lowest per capita spend on disposable nappies at 0.73 (2018) in the APAC region; however, it has the highest CAGR for the next five years at 23.5%.
Natural is a must
66% of mothers are interested in natural ingredients when purchasing any baby personal care product. For the period 2014-18, among baby personal care products, botanical/herbal claims in India stood at 72% vs 57% globally.
Expert analysis from a specialist in the field
Written by Minu-Srivastava, a leading analyst in the Health & Wellbeing sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Tap into the growing baby care market through a natural narrative. Focus on brand building to establish trust in a category driven by product safety.
Health & Wellbeing Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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