Bodycare - Indian Consumer Report
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Providing the most comprehensive and up-to-date information and analysis of the Bodycare - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Oiling has been a traditional ritual in India
Oiling is inculcated as a habit of Indian consumers, with most consumers using coconut oil as a head-to-toe nourishing product. Even today, 77% Indian consumers use coconut oil vs 39% who use body lotion.
Taking care of the face is primary
The face care category has always been stronger than bodycare in India. Claims in facial care are more about taking care of certain aspects, whereas for bodycare, it is mainly about hydrating. Changing that picture is the key to penetrating this category.
Pollution is a growing concern
With the growing pollution levels in India, and launches of global products that target specific pollution concerns, Indian consumers are turning their attention towards looking for claims related to pollution care in bodycare products.
Expert analysis from a specialist in the field
Written by Rimpie Panjwani, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Modernise traditional products with functional benefits to appeal to consumers. Keep coconut oil as the cornerstone of the category, followed by talcum powder
Senior Beauty and Personal Care Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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