Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Breakfast Foods - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Breakfast Foods market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Entry of Swiggy and Zomato
  • Transition to traditional breakfast options
  • Packaged breakfasts need to adopt a multi-pronged approach to cater to consumers' needs

What you need to know

Address freshness and authenticity

A majority of Indian consumers eat breakfast at home. Brands can encourage packaged breakfast consumption by highlighting the authenticity and freshness of their products.

Innovate in packaging formats

Brands can look at:

  • On-the-go packaging
  • Portioned bento box-style meal kits
  • Small SKUs of different options, in larger bundled packs, that provide breakfast every day

Cater to Indian taste buds

Innovate in the area of ingredients to cater to the new-age consumers. Irrespective of Western or traditional breakfast options, brands need to create an edge by innovating through ingredients. Focus on healthier and time-efficient options.

Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Provide traditional breakfast options for consumers while maintaining the authenticity and taste. Brands can leverage the benefits of aggregators such as Zomato and Swiggy to provide ready-to-heat breakfast options to consumers at their doorstep. Natasha Kumar
Food & Drink Analyst

What you get

What's included

Why buy from us?


Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.


Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.


A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • [Graph] Select countries: Retail volume contribution of hot breakfast cereals to total breakfast cereals, 2016
      • Global trends and how they are playing out in India
    • consumer insights

      • Occasions of consumption
      • [Graph] India: Select locations of breakfast consumption by consumers for more than once a week, August 2018
      • [Graph] India: Select breakfast option made at home by frequent and infrequent consumers, August 2018
      • [Graph] India: Agreement to breakfast eaten at fast food outlets more than once a week, by age group, August 2018
      • Traditional breakfast
      • [Graph] India: Select breakfast options commonly eaten at consumers' homes, by region, August 2018
      • [Graph] India: Consumption of select Indian packaged breakfast options, by region, August 2018
      • [Graph] India: Consumption of select packaged Indian breakfast options, by age, August 2018
      • [Graph] India: Agreement to which attributes would encourage you to eat packaged breakfasts more often, by traditional and Western packaged breakfast eaters, August, 2018
      • Western breakfast
      • [Graph] India: Consumption of select Western packaged breakfast options, by region, August 2018
      • [Graph] India: Consumption of instant breakfast options in the last 6 months, by age, August 2018
      • [Graph] India: Consumption of select packaged breakfast options, by marital status, August 2018
    • market applications

      • Opportunities
      • [Graph] India: Consumption of select packaged breakfast options, by region, August 2018
      • Who's innovating
      • Global innovators