Breakfast Foods - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Breakfast Foods market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Entry of Swiggy and Zomato
- Transition to traditional breakfast options
- Packaged breakfasts need to adopt a multi-pronged approach to cater to consumers' needs
What you need to know
Address freshness and authenticity
A majority of Indian consumers eat breakfast at home. Brands can encourage packaged breakfast consumption by highlighting the authenticity and freshness of their products.
Innovate in packaging formats
Brands can look at:
- On-the-go packaging
- Portioned bento box-style meal kits
- Small SKUs of different options, in larger bundled packs, that provide breakfast every day
Cater to Indian taste buds
Innovate in the area of ingredients to cater to the new-age consumers. Irrespective of Western or traditional breakfast options, brands need to create an edge by innovating through ingredients. Focus on healthier and time-efficient options.
Expert analysis from a specialist in the field
Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Provide traditional breakfast options for consumers while maintaining the authenticity and taste. Brands can leverage the benefits of aggregators such as Zomato and Swiggy to provide ready-to-heat breakfast options to consumers at their doorstep.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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