Chocolate Confectionery - Indian Consumer Report
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Providing the most comprehensive and up-to-date information and analysis of the Chocolate Confectionery - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Align with government initiatives
Incorporate regulation changes being led by the government. This is in line with consumers becoming health-conscious in how they indulge. Look at reduced-sugar alternatives in chocolate. There is scope for innovation with more functional benefits that can be linked to the core ingredient or to inclusions in the chocolate.
Opportunity for more occasions
While chocolates already enjoy a special place in celebrations in India, there is opportunity to expand this further. This can be done by looking at snacking and on-the-go occasions through innovations in flavour and textures. In fact, chocolates can even be looked at as dessert options after dinner in place of traditional sweets.
Diversification of the chocolate portfolio
The rise of dark chocolate and increased investments by big players indicate that this trend is here to stay. Additionally, there is a rise in single-origin, gourmet and artisanal chocolate by start-ups in different pockets across India, which are indicative of the premiumisation in the category.
Expert analysis from a specialist in the field
Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Balance portfolios with healthy functional chocolate and indulgent flavours. Explore more consumption occasions, like snacking and dessert.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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