India Coffee Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Coffee market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Focus on functional benefits, pride in local varieties to unlock the potential for coffee in India
- Call out health benefits of coffee other than energy-boosting
- Floods in South India devastate coffee plantations
What you need to know
Coffee consumption is low, but growing
Coffee consumption in India is low despite it being a major producer. The South is the top consumer since it produces the bulk of the country's coffee. But the beverage is becoming more popular across the country, driven by its taste, functionality and aspirational quality.
Coffee shops boost retail consumption
The rapid growth of coffee shops and the café culture in India have been key in terms of boosting coffee consumption in retail. This opens up opportunities for packaged coffee manufacturers to offer coffee products that replicate café-style drinks.
Urbanisation drives the need for pick-me-ups
In most economies, coffee consumption grows alongside urbanisation and increasingly Westernised lifestyles. India is no different. Coffee will take up the role of an aid to get through the day as lifestyles become more hectic in Indian cities.
Expert analysis from a specialist in the field
Written by Ranjana Sundaresan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Coffee's trendiness and energy credentials will be key to growing the category in India in the coming years.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.