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Colour Cosmetics - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Treat beauty as serious business
  • Identify early adopters and their drivers
  • Customise to connect and collaborate to expand

What you need to know

Beauty play everywhere

The booming beauty sector is poised for a CAGR of 14.6% (2018-22) largely driven by the selfie generation (young women 18-34 years old). Consequently, players from every corner are entering this sector to garner a share of the pie, ranging from private labels, start-ups, fashion portals and such.

Customisaton is the name of the game

With stiff competition, it will become imperative to understand consumer needs better in order to stay in the game. Customisation in the form of skin tone compatibility, weather suitability, lifestyle-compliant and such will gain prominence.

And don't forget the naturals card

Naturals will play a key role to make brands lifestyle-compliant. In a country like India with a significant population of Hindus and Muslims governed by their respective cultural and religious beliefs, lifestyle will impact product usage. Vegetarian/vegan could be the naturals calling card for wide appeal.

Expert analysis from a specialist in the field

Written by Minu Srivastava, a leading analyst in the Consumer Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

In India, regulation has been proposed (in 2018) to make it mandatory for cosmetics to indicate whether they are vegetarian or not by using either a green or red dot. According to Drugs Controller General of India (DCGI) Dr S Eswara Reddy, people belonging to the Jain community and the Department of Consumer Affairs have been demanding labelling of cosmetics and toiletries with brown/red and green dots indicating non-vegetarian or vegetarian origin for quite some time. Minu Srivastava
Consumer Research Analyst


What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Select claims for colour cosmetics, by suitable for claim category, Jan-Nov 2018
  2. key trends

    • Key drivers
    • [Graph] India: Cosmetic users and select reason to use cosmetics, by age, April 2018
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Usage of cosmetic products
    • [Graph] India: Cosmetic products used, April 2018
    • [Graph] India: Select cosmetic products used vs not used, by region, April 2018
    • [Graph] India: Places shopped at for cosmetics in last 6 months, April 2018
    • Usage motivations and frustrations
    • [Graph] India: Select reasons to use cosmetics, by marital status, April 2018
    • [Graph] India: Select biggest frustrations when using cosmetics, April 2018
  4. market application

    • Opportunities
    • [Graph] India: Select reasons to use cosmetics, by age-group, April 2018
    • [Graph] India: Select biggest frustrations when using cosmetics, by South region, April 2018
    • Who's innovating
    • Global innovators
  5. appendix


      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      • Key Trends

        Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

      • Consumer

        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

      • Brand/Company

        Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.