Colour Cosmetics - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Colour Cosmetics market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Treat beauty as serious business
- Identify early adopters and their drivers
- Customise to connect and collaborate to expand
What you need to know
Beauty play everywhere
The booming beauty sector is poised for a CAGR of 14.6% (2018-22) largely driven by the selfie generation (young women 18-34 years old). Consequently, players from every corner are entering this sector to garner a share of the pie, ranging from private labels, start-ups, fashion portals and such.
Customisaton is the name of the game
With stiff competition, it will become imperative to understand consumer needs better in order to stay in the game. Customisation in the form of skin tone compatibility, weather suitability, lifestyle-compliant and such will gain prominence.
And don't forget the naturals card
Naturals will play a key role to make brands lifestyle-compliant. In a country like India with a significant population of Hindus and Muslims governed by their respective cultural and religious beliefs, lifestyle will impact product usage. Vegetarian/vegan could be the naturals calling card for wide appeal.
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Consumer Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In India, regulation has been proposed (in 2018) to make it mandatory for cosmetics to indicate whether they are vegetarian or not by using either a green or red dot. According to Drugs Controller General of India (DCGI) Dr S Eswara Reddy, people belonging to the Jain community and the Department of Consumer Affairs have been demanding labelling of cosmetics and toiletries with brown/red and green dots indicating non-vegetarian or vegetarian origin for quite some time.
Consumer Research Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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