Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Cooking at Home market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Broaden reach
- Cooking is personal
- Women, homemakers remain key
What you need to know
A family affair
Joint households remain steady as the number of nuclear family households (ie a husband-wife pair and their children) grows. Smaller, younger households mean flexibility in dining and typically more influential children. Further, men show an interest in cooking and spending time making meals together appeals to modern dads.
Cooking is the culture
Indians are dedicated cooks. Some 39% of urban women spend at least two hours cooking per day. While busy lifestyles drive convenience products in other categories, Indians won’t be persuaded to use shortcuts unless they offer the same high level of quality, freshness and taste that they expect from made-from-scratch meals.
Authentic and local
An improving infrastructure allows greater accessibility to seasonal and regional foods and ingredients. More Indians today are travelling. Experiencing different cuisines and flavours often drives experimentation with new recipes. In addition, as consumers move across regions, cooking to create a taste of home will drive interest.
Expert analysis from a specialist in the field
Written by Ranjana Sundaresan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Indian consumers will continue to cook at home and attach meaning to meals. Home cooks need to feel confident that any kitchen shortcuts they employ are undetectable by those for whom they are preparing meals.
Food & Drink Analyst
Table of contents
Table of contents
- Key drivers
- [Graph] India: Nuclear and joint households, 2001 and 2011
- Global trends and how they are playing out in India
- Who is cooking? Time dedication and skill level
- [Graph] India: Average daily time spent cooking, by gender, February 2018
- [Graph] India: Women's average daily time spent cooking, by motherhood and employment, February 2018
- [Graph] India: Cooking skills, by average daily time spent cooking, February 2018
- [Graph] India: Cooking skills, by parent status, gender and moms' employment, February 2018
- Reasons for cooking
- [Graph] India: Reasons for cooking at home, February 2018
- [Graph] India: What drives cooking, by household type, February 2018
- Cooking habits and preferences
- [Graph] India: 'Packaged cooking sauces are good for everyday meals', by women and moms' working status, February 2018
- Who's innovating
- Global best practices
MINTEL Indian consumer - OTHER REPORTS AVAILABLE
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.