Digital Trends - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Digital Trends market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Bridge the gender digital divide by targeting women
- Build on the convenience and ease of the digital world
- Online marketplace brings everything to the doorstep
- Increased investment will boost e-commerce in India
What you need to know
Indians join the digital revolution - Affordable smartphones and data plans have led to 52% of urban Indians owning a smartphone.There is a strong future in digital payments ahead, despite just 12% of urban internet users engaging in online financial transactions. While currently offered in urban areas now, digital payments will benefit as online services expand.
Make a compelling case for e-commerce - Enhance e-commerce services with improved user experience and safe payment gateways. Compel consumers to make e-commerce 'a way of life'. FDI in the e-commerce space has led to intense competition with consumers set to benefit. 33% of Metro Indians shop online for clothes, which shows the potential for growth.
Provide a safe digital world - A safe online platform which protects user data in addition to its services is the need of the hour. Safety guidelines for new users is important to avoid online fraud. Digitisation has had its own share of issues. Online service providers must overcome concerns related to data breaches, transaction fraud, and identity theft
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Technology & Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Improve the online shopping experience. Design e-commerce sites for the small screens of mobile. Consider voice-recognition, offer guarantees, no-hassle returns. Just 25% of internet users purchased clothing, footwear or accessories online in the past three months. Fewer bought electronics (15%) or beauty/personal care products.
Head of Content - India Consumer
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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