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Eating Habits - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Eating Habits - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Indian palette is carbohydrate-rich and vegetarian

Brands must change the Indian palette in line with consumer preferences. Indian cuisine has carbohydrates and vegetables at its core. Play around carbohydrates by encouraging alternate grains like millet and oats instead of traditional food. Adopt the vegetarian concept for global players.

A rise in diseases leads to changes in diet plans

The early onset of lifestyle diseases like hypertension, diabetes and arthritis has led to people becoming more conscious of their diet. This is indicated by the rise in the consumption of fruit and vegetables over the last 12 months. 26% of people have eaten less sugar than a year ago, which highlights their efforts towards health.

Food has a strong emotional value

Food in India culturally has a lot of emotional angles attached to it. Build on this emotional hook with food that can help people de-stress and relax. Utilise traditional Indian herbs and condiments that are known to bring about relaxation and trigger happiness hormones to make food an experience.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Help consumers move into healthy eating with tradition at its core. Partner in their efforts to help reduce nasties and adopt better-for-you ingredients. Nidhi Sinha
Head of Content - India Consumer

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Table of contents

  1. executive summary

    • [Graph] India: Top claims for food products, 2016-19
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Dietary habits
    • [Graph] India: Heaviest meal of the day – by age group, Feb 2019
    • Diet preferences of consumers
    • [Graph] India: Consumption of fruit and vegetables over the last 12 months, by gender and age, Feb 2019
    • [Graph] India: Consumption pattern of milk products, by age group, Feb 2019
    • [Graph] India: Consumption of millet, by tiers, Feb 2019
    • [Graph] Global: Percentage of food and drink launches with low/no/reduced sodium claim, by region, Apr 2016-May 2019
  4. market applications

    • Opportunities
    • Local innovations
    • Global innovations
  5. appendix