Eating Habits - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Eating Habits - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Indian palette is carbohydrate-rich and vegetarian
Brands must change the Indian palette in line with consumer preferences. Indian cuisine has carbohydrates and vegetables at its core. Play around carbohydrates by encouraging alternate grains like millet and oats instead of traditional food. Adopt the vegetarian concept for global players.
A rise in diseases leads to changes in diet plans
The early onset of lifestyle diseases like hypertension, diabetes and arthritis has led to people becoming more conscious of their diet. This is indicated by the rise in the consumption of fruit and vegetables over the last 12 months. 26% of people have eaten less sugar than a year ago, which highlights their efforts towards health.
Food has a strong emotional value
Food in India culturally has a lot of emotional angles attached to it. Build on this emotional hook with food that can help people de-stress and relax. Utilise traditional Indian herbs and condiments that are known to bring about relaxation and trigger happiness hormones to make food an experience.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Help consumers move into healthy eating with tradition at its core. Partner in their efforts to help reduce nasties and adopt better-for-you ingredients.
Head of Content - India Consumer
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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