Facial Skincare - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Facial Skincare market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Leverage familiarity of kitchen ingredients in skincare
- Natural products landscape in India extends across mass to premium
- Focus on holistic approaches to skincare; diversify skincare offerings to include men
What you need to know
Low penetration of skincare products
Increase usage of skincare products in India, which is currently basic and low. Only 31% use a face wash and lip balm while usage of toners (18%) and eye creams (15%) is very low. Tier 2 consumers show an affinity towards skincare products (40% use face wash) but frequency of usage is low, indicating no regime is followed.
Establish a holistic skincare regime
Offer bundled packs of health supplements, anti-stress eye masks and rejuvenating oils with regular skincare products for a complete skincare regime. Address concerns of pollution, stress and diet to help consumers achieve 'healthy skin'. 18% consumers in the age group of 18-34 rank pollution as the top most factor impacting skin.
Make men the focal point of skincare in India
Focus innovations and multi-functional products aimed specifically at men. Communicate the importance of skincare to men and top it up with an easy to follow skin regime. 14% of men who use skincare products use premium products vs 8% of women. Men prefer expert references. 15% of men use a dermatologist-recommended brand.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
India is at a very basic level in the usage of facial skincare products. The penetration of products is mainly with young consumers and has low frequency usage.Offer consumers products suitable as per their lifestyle and needs to resonate with them. Play up the 'natural' ingredient to help consumers adopt products. Stress on a basic skincare regime of 'cleanse-tone-mositurise', which is relevant in today's day and age.
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What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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