Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Feeding Kids market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Cater to new-age parenting
- Innovate and market 'health with fun' food
- Encourage decision making through grocery shopping
What you need to know
Economic progress leads to high spending power
India's strong economy has led to high consumption across the board. Increasing disposable income and smaller families has resulted in parents purchasing high-ticket and high-quality products for their kids.
Rising awareness about diet and food
However, penetration of social media and government initiatives, like banning junk food in schools, has led to heightened awareness among parents about kids' diets. Parents are very cautious about what their kids eat and look for better ingredients and low fat content.
Parents are willing to spend on healthy food
Leverage parents' awareness and spending power to offer healthy and nutritious products for kids. Parents value nutrition and health and are willing to pay if the product contributes to a healthy diet.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Cater to the needs of the modern parent who is concerned about the health of their kids. Offer an affordable range of products that have added value in terms of ingredients or fortification. Focus on healthy indulgences to address the need for low fat content in food.
Head of Content
Table of contents
Table of contents
- Key drivers
- Global trends and how they are playing out in India
- Evolving relationship with kids
- [Graph] India: Relationship with kids - Select attitudes, May 2018
- Kids' influence on household consumption
- [Graph] India: Kids' influence on food and drinks purchase, Select attitudes, May 2018
- Factors influencing kids' food choices
- Who's innovating?
- Global innovations
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.