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Feeding Kids - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Feeding Kids market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Cater to new-age parenting
  • Innovate and market 'health with fun' food
  • Encourage decision making through grocery shopping

What you need to know

Economic progress leads to high spending power

India's strong economy has led to high consumption across the board. Increasing disposable income and smaller families has resulted in parents purchasing high-ticket and high-quality products for their kids.

Rising awareness about diet and food

However, penetration of social media and government initiatives, like banning junk food in schools, has led to heightened awareness among parents about kids' diets. Parents are very cautious about what their kids eat and look for better ingredients and low fat content.

Parents are willing to spend on healthy food

Leverage parents' awareness and spending power to offer healthy and nutritious products for kids. Parents value nutrition and health and are willing to pay if the product contributes to a healthy diet.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cater to the needs of the modern parent who is concerned about the health of their kids. Offer an affordable range of products that have added value in terms of ingredients or fortification. Focus on healthy indulgences to address the need for low fat content in food. Nidhi Sinha
Head of Content

What you get

What's included

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Table of contents

  1. EXECUTIVE SUMMARY

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • Evolving relationship with kids
      • [Graph] India: Relationship with kids - Select attitudes, May 2018
      • Kids' influence on household consumption
      • [Graph] India: Kids' influence on food and drinks purchase, Select attitudes, May 2018
      • Factors influencing kids' food choices
    • market opportunities

      • Opportunities
      • Who's innovating?
      • Global innovations
    • Appendix