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Feminine Care - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Feminine Care market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Communicate the importance of feminine hygiene
  • Focus on environmentally friendly products
  • Give a holistic angle to menstrual hygiene

What you need to know

Government initiates affordable feminine hygiene

The government initiative of providing affordable biodegradable pads government medical shops provides a huge boost to the overall adoption of sanitary protection by women. It enables low-cost sanitary protection to be available for all.

Supported by tax reforms

Tax relief on sanitary products gave an impetus to the feminine care industry. Initially, under the new tax regime (GST), a 12% taxation was imposed on sanitary products. The government was forced to revoke this taxation following widespread protests and petition. This is expected to help women embrace menstrual hygiene products.

Social media helps challenge societal norms

Social media-led campaigns and activists have led to menstrual barriers being broken. A taboo topic, not discussed even within families, is now slowly being discussed in the open on social media platforms. This has led to awareness and increased adoption of feminine care products.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Drive consumption of disposable menstrual hygiene products across the country, which is currently low (43%). Create awareness regarding usage of feminine care products like washes and wipes in addition to basic sanitary products. Inspire women in metros to adopt advanced feminine care products as they are familiar with sanitary products. Focus on the environment with increased awareness regarding reusable menstrual pads and biodegradable products. Nidhi Sinha
Head of Content

What you get

What's included

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Table of contents


    • Key trends

      • Key drivers
      • Global trends and how are they playing out in India
    • consumer insights

      • Drive usage of feminine care products
      • [Graph] India: Feminine care product usage – select, by City type, April 2018
      • [Graph] India: Feminine care product usage, selected products, by Working status, April 2018
      • Feminine care – attitudes and preferences
      • [Graph] India: Factors influencing purchase of sanitary products, selected attributes, by age group, April 2018
    • market applications

      • Opportunities
      • Who's innovating
      • Global innovations

      • MINTEL Indian consumer – OTHER REPORTS AVAILABLE