Financial Outlook - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Financial Outlook market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Help senior consumers save on household expenses to spend more
- Use mutual funds as an investment instrument to help consumers save and spend smartly
- Use a weak currency to your advantage – boost domestic industries and improve export growth
What you need to know
Leverage the positive health of India's economy
Consumers echo a very positive economic sentiment with 71% managing their finances well and 23% being positive about making much more money next year. The Indian economy is currently the strongest it has ever been. A stable political environment along with investment and a strong GDP make India an attractive destination.
Cater to evolving aspirations
Devise offers to serve the evolving needs of consumers. Encourage indulgence among people. 77% of consumers have disposable money, which they like to spend across dining (23%), purchasing clothes (22%) and holidaying (21%). Create packages to offer multi-functional services as per consumer group (students, homemakers, seniors).
Focus on low tier cities for future growth
Cater to the new age population stemming from the small cities in India. Tier 2 and tier 3 cities are growing at an accelerated pace. 75% of consumers in tier 2 cities are positive about their finances next year. Government initiatives to build 'smart cities' and improved infrastructure are key drivers to the growth in these cities.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Content sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
India has an overall positive economic sentiment. Government initiatives, backed by growth across industries, are being echoed by consumer sentiments. More than 70% of consumers are in a comfortable economic situation with a promising future. Brands need to strategise to fully utilise these sentiments. They should target diverse groups, like people in smaller towns and homemakers, as they have money and are keen to spend if there is 'value for money'.
Head of Content
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.