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Flavour Trends - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Flavour Trends - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Indians go global

The outlook of Indian consumers is expanding due to their global interaction. As more people travel to different countries, their exposure to new tastes and flavours widens.

Experience is important to new-age consumers

Millennials desire experiences. They are keen to 'live in the moment' and are willing to spend to do so. Food must be able to cater to their emotional cravings.

New retail channels increase availability

The advent of technology has helped brands reach out to consumers more closely. Improving infrastructure and new shopping destinations make it easier for consumers to try new products.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Go deeper in flavours from India and the world. Use natural flavours with an emphasis on Indian herbs to appeal to the health-conscious Indian consumer. Nidhi Sinha
Head of Content

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Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how are they playing out in India
    • flavours

      • Snacks
      • [Graph] Select European countries: Consumers who take their health into consideration when choosing the flavour of food and drink products, 2018
      • Cold beverages
      • [Graph]
      • [Graph]
      • Chocolates/sweets
      • [Graph] India: Flavour launches in sweets, 2016-19
    • appendix

      • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE