Flavour Trends - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Flavour Trends - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Indians go global
The outlook of Indian consumers is expanding due to their global interaction. As more people travel to different countries, their exposure to new tastes and flavours widens.
Experience is important to new-age consumers
Millennials desire experiences. They are keen to 'live in the moment' and are willing to spend to do so. Food must be able to cater to their emotional cravings.
New retail channels increase availability
The advent of technology has helped brands reach out to consumers more closely. Improving infrastructure and new shopping destinations make it easier for consumers to try new products.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Go deeper in flavours from India and the world. Use natural flavours with an emphasis on Indian herbs to appeal to the health-conscious Indian consumer.
Head of Content
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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