Fragrances - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Educate and innovate
- Affordable luxury segment
- Break the barriers that limit fragrance usage
What you need to know
Luxury within reach
Affordable price points and small packs allow consumers to 'flirt' with the category. This has shattered initial barriers of usage wherein fragrances were considered a 'premium' offering. It is now within the reach of regular people.
Growing need to look and feel good
Consumers across sections of society are conscious about their appearance and are spending time and money on grooming. Increase in disposable income and growing demand from the middle class population are driving most of the beauty and personal care categories including fragrances.
Home-grown companies and start-ups leading the way
Indian companies have answered the biggest concern of Indian consumers in usage of fragrances: price. Homegrown companies such as Vini Cosmetics, ITC, Titan Company, McNroe Consumer Products and others have been innovating in terms of format, pack size and affordable pricing in order to appeal to a wider consumer base.
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
However, with the all-pervasive natural trend, attars can adapt to the modern sensibilities of consumers. On the other hand, fragrance companies can take inspiration from the traditional ingredients and techniques of attar to cater to consumers' interest for all-natural and skin-safe fragrances.
Consumer Research Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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