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Fragrances - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Fragrances market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Educate and innovate
  • Affordable luxury segment
  • Break the barriers that limit fragrance usage

What you need to know

Luxury within reach

Affordable price points and small packs allow consumers to 'flirt' with the category. This has shattered initial barriers of usage wherein fragrances were considered a 'premium' offering. It is now within the reach of regular people.

Growing need to look and feel good

Consumers across sections of society are conscious about their appearance and are spending time and money on grooming. Increase in disposable income and growing demand from the middle class population are driving most of the beauty and personal care categories including fragrances.

Home-grown companies and start-ups leading the way

Indian companies have answered the biggest concern of Indian consumers in usage of fragrances: price. Homegrown companies such as Vini Cosmetics, ITC, Titan Company, McNroe Consumer Products and others have been innovating in terms of format, pack size and affordable pricing in order to appeal to a wider consumer base.

Expert analysis from a specialist in the field

Written by Minu Srivastava, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

However, with the all-pervasive natural trend, attars can adapt to the modern sensibilities of consumers. On the other hand, fragrance companies can take inspiration from the traditional ingredients and techniques of attar to cater to consumers' interest for all-natural and skin-safe fragrances. Minu Srivastava
Consumer Research Analyst

What you get

What's included

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Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
      • [Graph] India: Fragrance NPD launches, 2015-18
    • consumer insights

      • Fragrance usage and behaviour
      • [Graph] India: Usage of scented personal care products vs fragrance products, by all, April 2018
      • [Graph] India: Agreement with select statements about fragrance, April 2018
      • [Graph] India: Agreement with select statements about fragrance, April 2018
      • Purchase consideration and innovations
    • market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • Appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE