Hair Colour - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Hair Colour market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Be part of growing hair colour market
India is a growing market for hair colour with a CAGR of 19.8 for 2018-22. The non-professional hair colour market in India is pegged at INR 3200-3500 crore, while the professional hair colour market is estimated to be INR 500 crore. GPCL, a major player in India's non-professional segment, entered the market space in July 2017.
Expand consumer understanding beyond grey coverage
Highlight the fashion component of hair colour aside from the functionality of grey coverage. At present, there is a strong association with grey coverage, with 62% of urban Indian adults having never coloured their hair. Among hair colour users, 20% agree that they colour in order to change their natural hair colour.
Innovate and diversify hair colour portfolio
Innovate to establish broader appeal with different features and formats. Think semi-permanent/temporary for fashion to boost trial and experimentation. Explore easy-to-use, instant formats such as shampoo for regular use. Capitalise on naturals, as 37% of users look for natural ingredients while purchasing a home hair colour product.
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Consumer sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Indians have seen the evolution of hair colour from using natural ingredients such as henna, to packaged henna, to powder dyes and cream hair colours. Throughout this evolution, the inconvenience of preparation, application, wait time and smell were all factors that consumers had to endure. With time and product innovations, most of these aspects have been improved upon – instant-mix, ease of application, less wait time and pleasant fragrance all having been developed.
Consumer Research Analyst
Table of contents
Table of contents
- Key drivers
- Global trends and how they are playing out in India
- [Graph] India: Top formats of new hair colour launches, by region, Jan-July 2018
- Hair colour usage
- [Graph] India: Hair colour users vs non-users, by age-group, April 2018
- [Graph] India: Hair colour use in last 6 months, April 2018
- Attitudes towards hair colour
- [Graph] India: Attitude towards select hair colour statements, by users vs non-users, April 2018
- [Graph] India: Attitude towards hair colour, by users vs non-users, April 2018
- [Graph] India: Attitude towards select hair colour statements, by household composition, April 2018
- [Graph] India: Purchase factors for at home use hair colour product, by users vs non-users April 2018
- Who's innovating
- Global innovators
MINTEL Indian consumer - OTHER REPORTS AVAILABLE
About the report
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