Haircare Routines - Indian Consumer Report
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Providing the most comprehensive and up-to-date information and analysis of the Haircare Routines market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Build on established natural haircare ingredients from India, but in modern formats
- Innovate multi-functional products to streamline haircare routines
- Boost natural and Ayurveda ingredients for haircare
- Private label in hair treatments drives the haircare segment
What you need to know
Build on consumer demand for 'back-to-roots' - Native natural ingredients like amla, henna were well-established in India’s haircare space, but had been sidelined due to the time needed. Hair issues due to city living now see Indians going back to natural. As such, 34% of urban Indians believe natural brands are trustworthy, and brands are responding with natural formulations.
Innovate oil for modern urban needs - Re-establish oil as a pre-wash step as 75% of urban Indians oil their hair vs 86% who shampoo. The traditional ritual of oiling took a back seat in big cities due to its low styling factor, but the 'natural wave' (sought by 33% of consumers) means this is expected to change as oiling becomes associated as part of a natural lifestyle.
Promote haircare regime via product bundling - Educate Indian consumers on the benefits of a 3-step haircare routine through ads and product bundling. Usage of conditioner (40%) is low vs shampoo and oil. Bundling conditioners with either of these products can encourage use among consumers. This can also reinforce the 3-step concept.
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Across the world in the beauty and personal care space, consumers are warming up to natural ingredients, local approaches and technological developments, especially as consumers move away from the use of potentially harmful chemical ingredients. Indeed, 'natural' will become an important aspect of positioning for haircare products. Natural ingredients that have been used for centuries in India are now being adapted into convenient formats in line with modern lifestyles. Growing urbanisation and air pollution affect the overall health of urban Indians, with poor hair health being a further side effect.
Consumer Research Analyst
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This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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