Juice - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Juice market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Communicate juice's potential as a mealtime companion
- Promote freshness and health benefits to keep growth in India's packaged juice market high
- Introduce greater aspects of freshness within packaged juices to increase acceptance among Indians
What you need to know
Years of successive growth
India is one of the fastest growing packaged juice drinks markets globally. Per capita consumption is still low at 1.4 litres in 2017 vs 10.1 litres in China, but the retail juice market has registered successive years of double-digit growth. 75% of urban consumers have drunk juice in the three months to May 2018.
Fresh juice is top challenger to packaged juice
The most popular type of juice in India is freshly squeezed, either made at home or at juice stalls and food service outlets. Fresh juice is also the biggest competitor to packaged juice in the country. 59% of juice drinkers have had fresh juice made at home vs 38% who have had ready-to-drink packaged juice.
Focus on fortification, freshness for health image
Packaged juice benefits from the health halo surrounding fresh juice. There is potential to leverage this attribute to improve the overall healthfulness of packaged juice. 36% of urban Indians see packaged juice as healthy. Brands can improve this opinion through nutrient fortification and through fresher variants, such as cold-pressed versions.
Expert analysis from a specialist in the field
Written by Ranjana Sundaresan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Packaged juice benefits tremendously from the health associations Indian consumers have with packaged juices. However, globally, the trend within packaged food and drink is moving to greater transparency in terms of ingredients and functional benefits. Juice manufacturers in India can no longer bask in the reflected glory of fresh juice – its main competition – and will need to prove what goes into their product, where the ingredients are from and what their health credentials are.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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