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Juice - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Juices - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Packaged juice has low consumption
  • Which can be tackled with added health benefits
  • And expanding occasions and flavour profiles

What you need to know

Clean label is picking up

With ITC Foods' 'concentrate-free' campaign, brands are being pressured to consider the composition of their products and how consumers perceive them. The presence of added sugar will also come under scrutiny in the future.

Launch of ethnic drinks

Major brands like Haldirams and Dabur are launching ethnic drinks inspired by local and regional cultures and eating habits. This, coupled with the use of seasonal ingredients, will create its own segment in the packaged juice market.

Packaging innovations

The entry of SIG Combibloc Group is going to revamp packaging opportunities for juices and beverages in general. The ability to add small inclusions means brands have another way of introducing freshness and added health benefits in packaged formats.

Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Introduce added health benefits and ethnic flavours to compete for fresh juice consumers. Natasha Kumar
Food & Drink Analyst


What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] Global and India: Total volume consumption per capita, 2019 (projected)
    • [Graph] India: Top growing claim categories as a share of juice launches, Aug 2016-Jul 2019
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Consumption behaviour
    • [Graph] India: Consumption of different types of juice, May 2019
    • [Graph] India: Consumption of different juice types by frequency, May 2019
    • [Graph] India: Consumption of different types of juice by age group, May 2019
    • [Graph] India: Consumption of different juices by city tier, May 2019
    • [Graph] India: Consumption of different juice types by region, May 2019
    • [Graph] India: Consumption of different juice types by parent status, May 2019
    • [Graph] India: Occasions for consumption by city tier and region, May 2019
    • Triggers and attitudes
    • [Graph] India: Triggers for consumption of juice, May 2019
    • [Graph] India: Triggers for consumption of juices by city tier and region
    • [Graph] India: Consumption of juice to energise before/after exercise, May 2019
    • [Graph] India: Features that influence purchase of packaged juices, May 2019
    • [Graph] India: Select attitudes towards juices, May 2019
    • [Graph] India: Agreement with 'Juices from seasonal fruits and vegetables are healthier than regular packaged juices', by city tier, May 2019
    • [Graph] India: Agreement with 'Regular packaged fruit juices contain too much sugar', by age group, May 2019
    • [Graph] India: Select functional claims as a share of juice drink launches, Aug 2016-Jul 2019
  4. market applications

    • Opportunities
    • [Graph] India and Global: Share of juice launches carrying vitamin/mineral-fortified claims, Aug 2016-Jul 2019
    • [Graph] India and Global: Share of juice launches carrying energy claims, Aug 2016-Jul 2019
    • [Graph] India: Top 10 growing flavours in juice drinks, Aug 2016-Jul 2019
    • Who's innovating
    • Global innovations

    About the report

    This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.