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Lifestyle of Mums - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Lifestyle of Mums market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Create products to reduce mum's burden
  • Prioritise health to resonate with mums' concerns
  • Play up the need for 'me' time for modern mothers

What you need to know

Adapt to blurring gender differences

Ride the trend of gender equality as women become more liberated and educated. Help transform society as women and men take up equal share of responsibilities – at home and at work.

Target small families with high incomes

Build on the new age family structure – small families with high disposable incomes. Make children the focus of marketing for products ranging from food to wellness, as mothers are the key decision makers for purchase and family welfare is their top priority.

Digitisation brings in a new wave of 'motherhood'

Capture the engagement of mothers on digital platforms. Associate with blogs, portals and forums that talk about child welfare, motherhood and associated issues. Use social media to connect with mothers from various backgrounds to help share knowledge.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Lifestyle sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cater to the evolving needs of mothers. Help mothers with healthy, nutritious food that is easy to prepare. Seek to help mothers reduce their time dedicated to household chores like cleaning the house, handling children and doing laundry. Help mothers dedicate quality time with their children as 33% mums worry about not spending enough time with them. Nidhi Sinha
Head of Content

What you get

What's included

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Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • Priorities of a mother – children's health and education
      • [Graph] India: Top concerns about child's wellbeing – Select, May 2018
      • The perfect mum
      • [Graph] India: Qualities of a good mother – Select, May 2018
      • [Graph] India: Qualities of a good mother – Select, by age, May 2018
      • The new age mother – issues and concerns
      • [Graph] India: Top five tasks that mother seek help in – Select, by age, May 2018
    • market opportunities

      • Opportunities
      • Who's innovating
      • Global innovations
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE