Lifestyle of Mums - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Lifestyle of Mums market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Create products to reduce mum's burden
- Prioritise health to resonate with mums' concerns
- Play up the need for 'me' time for modern mothers
What you need to know
Adapt to blurring gender differences
Ride the trend of gender equality as women become more liberated and educated. Help transform society as women and men take up equal share of responsibilities – at home and at work.
Target small families with high incomes
Build on the new age family structure – small families with high disposable incomes. Make children the focus of marketing for products ranging from food to wellness, as mothers are the key decision makers for purchase and family welfare is their top priority.
Digitisation brings in a new wave of 'motherhood'
Capture the engagement of mothers on digital platforms. Associate with blogs, portals and forums that talk about child welfare, motherhood and associated issues. Use social media to connect with mothers from various backgrounds to help share knowledge.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Lifestyle sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Cater to the evolving needs of mothers. Help mothers with healthy, nutritious food that is easy to prepare. Seek to help mothers reduce their time dedicated to household chores like cleaning the house, handling children and doing laundry. Help mothers dedicate quality time with their children as 33% mums worry about not spending enough time with them.
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What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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