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Lifestyle of Mums - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Lifestyle of Mums of Babies - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The struggle to be the perfect mum!

Partner with mothers as they are keen to strive for perfection by balancing all their responsibilities. 67% believe maintaining a clean house and 58% believe breastfeeding babies are marks of a mother perfect. Encourage mothers to focus on looking after their own self, as only 15% feel pursuing their own hobbies makes them a good mum.

Offer products that assist and educate

Brands must focus on products specifically formulated for mums in the home care, food and beauty sectors. Play up the convenience and instant usage claims of products in-home care and beauty. Offer tips on nutrition and diet for both mums and kids that fit easily into their busy routines.

Encourage fathers to be equal partners in childcare

Simplify the process of childcare and household chores with easy-to-follow routines and products. Brands must encourage fathers to partner in childcare. Advertise products around imagery of fathers feeding, playing with and putting kids to sleep, etc. Be a brand advocate for father-child quality time so as to allow mums some 'me-time'.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Encourage men to play a more active role in childcare, as mothers struggle to balance between caring for their child and home. Use social media to reach mums. Nidhi Sinha
Head of Content - India Consumer


What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Top claim in household products, Oct 2018-Sep 2019
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insight

    • The perfect mother
    • [Graph] India: Attributes of a perfect mother, April 2019
    • [Graph] India : Attributes that make a good mother, by city tiers, April 2019
    • Worries of mothers
    • [Graph] India : Top concerns of mothers for their kids, by age group, April 2019
    • Challenges faced by mothers
    • [Graph] India: Challenges of motherhood – select, by region, April 2019
    • [Graph] India: Challenges of motherhood – select, by city tier, April 2019
  4. market applications

    • Opportunities
    • Who's innovating
    • Global innovations
  5. appendix


      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      • Key Trends

        Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

      • Consumer

        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

      • Brand/Company

        Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.