india

India Market Research

Mintel’s India market research reports combine global insights with local market knowledge to provide in-depth market intelligence for key industries and detailed insights about Indian consumers.

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    Enhance deodorant usage by emphasising its functionalities. Promote affordable, skin-friendly perfumes, and build the appeal of aftershaves by focusing on its long-lasting scent.Twinkle Behl, Research Analyst – Beauty and Personal Care, India ..."
    Target frequent snackers with flavour combinations and multi-texture innovations. Capitalise on rising consumer interest in snacks free from palm oil.Anamika Banerji, Research Analyst - Food and Drink, India ..."
    Identify and prioritise snackers willing to make an unbranded-to-branded switch. Unlock market potential with region-specific flavour and format innovation.Tulsi Joshi, Senior Food & Drink Analyst, India ..."
    India's clean beauty landscape will see free-from claims diversify and plant-based claims drive the natural narrative. Overall, proving efficacy remains crucial.Tanya Rajani, Principal Analyst, Beauty & Personal Care, India ..."
    Harness emerging technologies like AI and VR to enhance quality of life and engagement for early adopters, while simplifying and building trust among tech sceptics.Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India ..."
    Innovate dips and spreads to pair with Indian foods. Low-fat, all-natural versions and seasonal, hot & spicy flavours are cues for new product development.Anamika Banerji, Research Analyst - Food and Drink, India ..."
    The time is ripe for premiumisation. Better-for-you offerings and elevated indulgence can both open consumer wallets. Focus on hot beverage pairings to drive usage.Tulsi Joshi, Senior Food & Drink Analyst, India ..."
    Enhance value of dishwashing bars by highlighting convenience and promote dishwashing liquids by focusing on efficacy and utensil protection. Use safety claims to bring innovation to the category.Tanya Rajani, Principal Analyst, Beauty & Personal Care, India ..."
    Offer superior stain removal in convenient formats. Promote gentleness claims for clothing protection and boost fabric softener use by highlighting its functionality.Twinkle Behl, Research Analyst – Beauty and Personal Care, India ..."
    Rise in café-bakery culture boosts demand for novelty. Focus NPD on innovative formats, flavours, and positioning. Exploring untapped occasions can unlock market expansion. Tulsi Joshi, Senior Food & Drink Analyst, India ..."
    Expand haircare with targeted, easy-to-use solutions. Upgrade involved men's routines with acne care and establish a unique 'men-specific' identity in BPC. Tanya Rajani, Principal Analyst, Beauty & Personal Care, India ..."

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    Use regional nuances to craft hyper-local narratives. Employ traditional ingredients to lift quality perceptions and emphasise ethical initiatives while localising. Saptarshi Banerjee, Senior Research Analyst – Lifestyle, India ..."