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Marketing Beauty to Women - Indian Consumer

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Marketing Beauty to Women - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Changing role of women in India

Economic and social changes in Indian society have led to a paradigm shift in the position of women. Women are much more independent and have more of a say in household matters than ever before. They are decision makers and are keen to 'look good' at all times

Ever expanding beauty landscape

As technology advances, so too has India's beauty landscape. A steady economy and FDI has led to strong growth in the retail segment of the economy. The surge of start-ups and social media has given a new angle to the beauty industry. Niche beauty brands aimed at specific segments, such as new moms, advertise through social media.

Need to modernise traditional beauty products

The demand for naturalness and Ayurveda has led Indian women to return to their roots, but in modern packaging. Innovations in format and packaging with age-old ingredients is the new demand among evolving consumers

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Meet women where they shop most to help drive consumption. Break the stereotypical beauty image and make it more inclusive of age and skin type Nidhi Sinha
Head of Content

What you get

What's included

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Table of contents

  1. executive summary

    • key drivers

      • Key drivers
      • Global trends and how they are playing out in India
      • [Graph] India: Projected increase in number of one-person households in selected OECD countries, %, early-2000s to 2025-30
    • consumer insights

      • Beauty is basic in India
      • [Graph] India: Beauty and personal care purchase, by age, Feb 2019
      • [Graph] India: Consumption of beauty products, by employment status, Feb 2019
      • Retail channels for beauty purchases
      • [Graph] India: Choice of retailer for beauty products, by age, Feb 2019
      • [Graph] India: Preferred choice of retailer by region
      • Product expectations
      • [Graph] India: Key purchase factors for beauty products, by age, Feb 2019
      • [Graph] India: Top 10 clains in skincare, % launches, 2017-18
      • [Graph] India: Top 10 claims in colour cosmetics, % launches, 2017-18
      • [Graph] India: Key purchase factors for beauty products, by region, Feb 2019
    • market applications

      • Opportunities
      • Local innovations
      • Global innovations
    • appendix