Milk and Flavoured Milk - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Milk & Flavoured Milk market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Take a cue from 'farm-to-fork' start-ups
- Introduce low/no/reduced lactose claims
- Fortify milk to meet the demands of modern consumers
- Position A2 milk as a healthy option for non-dairy drinkers
What you need to know
India is the largest producer of milk
Milk has been traditionally associated with many health benefits; however, this may not be the case now.
Increase in health consciousness
There are many worrying lifestyle diseases cropping up in India. Consumers are vowing to adopt healthier lifestyles and are actively seeking added benefits in all that they eat or drink.
Provide targeted benefits to consumers
Brands need to fortify milk in order to increase its association with 'health' for today's consumers. Fortified milk needs to provide benefits that target specific health concerns in order for consumers to see value in the product.
Expert analysis from a specialist in the field
Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Milk cannot be considered as just another staple. With the evolving consumer needs, brand manufacturers have to provide more value from their products. Start-ups are providing a disruptive environment in the marketplace for milk. Consumers now want brands to provide them with targeted benefits through transparent processes and ethical claims.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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