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Milk and Flavoured Milk - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Milk & Flavoured Milk market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Take a cue from 'farm-to-fork' start-ups
  • Introduce low/no/reduced lactose claims
  • Fortify milk to meet the demands of modern consumers
  • Position A2 milk as a healthy option for non-dairy drinkers

What you need to know

India is the largest producer of milk

Milk has been traditionally associated with many health benefits; however, this may not be the case now.

Increase in health consciousness

There are many worrying lifestyle diseases cropping up in India. Consumers are vowing to adopt healthier lifestyles and are actively seeking added benefits in all that they eat or drink.

Provide targeted benefits to consumers

Brands need to fortify milk in order to increase its association with 'health' for today's consumers. Fortified milk needs to provide benefits that target specific health concerns in order for consumers to see value in the product.

Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Milk cannot be considered as just another staple. With the evolving consumer needs, brand manufacturers have to provide more value from their products. Start-ups are providing a disruptive environment in the marketplace for milk. Consumers now want brands to provide them with targeted benefits through transparent processes and ethical claims. Natasha Kumar
Food & Drink Analyst

What you get

What's included

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Table of contents

  1. Executive summary

    • [Graph] India: Share of dairy alternatives, by year 2016-2018
  2. Key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Ethical claims in milk
    • [Graph] India: Top 3 ethical claims, by year 2015-2018
    • Importance of nutrition from milk
    • [Graph] India: Attributes associated with milk- Select, May 2018
    • [Graph] India: Attributes associated with milk, by gender- Select, May 2018
    • [Graph] India: Consumption of milk powder, by region and city tier May 2018
    • [Graph] India: Attributes associated with milk, by region- Select, May 2018
    • Flavoured milk
    • [Graph] India: Share of flavoured milk drinkers, by region and city tier May 2018
    • [Graph] India: Reasons for drinking flavoured milk- Select, May 2018
    • [Graph] India: Occasion based reasons for consumption of flavoured milk- Select, May 2018
    • [Graph] India: Agreement to "There are not enough flavours in flavoured milk" by age group, May 2018
  4. Market applications

    • Opportunities
    • Who's innovating?
    • Global innovations