Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Milk and Flavoured Milk - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Milk & Flavoured Milk market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Take a cue from 'farm-to-fork' start-ups
  • Introduce low/no/reduced lactose claims
  • Fortify milk to meet the demands of modern consumers
  • Position A2 milk as a healthy option for non-dairy drinkers

What you need to know

India is the largest producer of milk

Milk has been traditionally associated with many health benefits; however, this may not be the case now.

Increase in health consciousness

There are many worrying lifestyle diseases cropping up in India. Consumers are vowing to adopt healthier lifestyles and are actively seeking added benefits in all that they eat or drink.

Provide targeted benefits to consumers

Brands need to fortify milk in order to increase its association with 'health' for today's consumers. Fortified milk needs to provide benefits that target specific health concerns in order for consumers to see value in the product.

Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Milk cannot be considered as just another staple. With the evolving consumer needs, brand manufacturers have to provide more value from their products. Start-ups are providing a disruptive environment in the marketplace for milk. Consumers now want brands to provide them with targeted benefits through transparent processes and ethical claims. Natasha Kumar
Food & Drink Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Executive summary

    • Key trends

      • Key drivers
      • Global trends and how they are playing out in India
    • Consumer insights

      • Ethical claims in milk
      • Importance of nutrition from milk
      • Flavoured milk
    • Market applications

      • Opportunities
      • Who's innovating?
      • Global innovations