Noodles - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Noodles - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Maximise potential through healthier ingredients and a diverse portfolio
- New occasions can increase per capita consumption
- Moving towards healthy noodles
What you need to know
Tackle low consumption
Even though the demand for noodles may be high, per capita consumption is low. Brands need to address category blurring between snacks and meals by diversifying their portfolio to include different products for different occasions.
Play up convenience
Instant noodles need to harness their key benefit of convenience to all consumers, but specifically to single households.
And further elevate through health
The convenience highlighted needs to be elevated beyond just 'time saving' to be quality products that address the merging health concerns of Indians today.
Expert analysis from a specialist in the field
Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The instant noodle market has many players, with each player occupying different positioning and flavour spaces. Additionally, India has lower per capita consumption compared to other Asian countries, coming to around two units per person per year. There is a need for manufacturers to increase consumption, which can be done through tapping more occasions and adding more value.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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