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On-the-go - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the On-the-go market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Focus on healthy snack options

Innovate in the space of healthy snacks as 88% of consumers eat while commuting. Offer healthy foods for snacks on-the-go. As 60% of consumers eat fruit on their commute, focus should be on fruit-based products. There's room for expansion in the biscuit category as 61% of consumers say they snack on cookies and 47% on chocolate.

Drive consumption of personal care on the move

Cross-sell personal care products to consumers who eat on-the-go. Offer products that are easy to use in adverse conditions like heat, traffic and pollution. As 37% of men are influenced by ads, advertisements and trial packs can be used to drive consumption of personal care products and make that consumption a part of daily life.

Combine on-the-go food with personal care

Leverage the familiarity of food products to cross-sell personal care products, which are currently at 64% consumption. Customise offerings as per the needs of consumer segments. Evolve distribution channels like kiosks and vending machines for easy availability of products - across food and beauty.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Consumer sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cater to the growing demands of new-age consumers as they spend more time out of the home. Encourage consumers to 'groom' and freshen up while commuting long distances as part of their daily grind. Nidhi Sinha
Head of Content

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Table of contents

  1. executive summary

    • [Graph] India: On-the-go claims in products, 2014-18
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Eating on-the-go
    • [Graph] India: Consumption of food and drinks on-the-go, by region, August 2018
    • [Graph] India: Triggers for consumption of on-the-go products, by age, August 2018
    • Beauty on-the-go
    • [Graph] India: Consumption of personal care products on-the-go, by age, August 2018
    • [Graph] India: Consumption of personal care products on-the-go, by region, August 2018
  4. market opportunities

    • Opportunities
    • Who's innovating
    • Global innovations
  5. appendix

    • MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE