On-the-go - Indian Consumer Report
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Providing the most comprehensive and up-to-date information and analysis of the On-the-go market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
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Focus on healthy snack options
Innovate in the space of healthy snacks as 88% of consumers eat while commuting. Offer healthy foods for snacks on-the-go. As 60% of consumers eat fruit on their commute, focus should be on fruit-based products. There's room for expansion in the biscuit category as 61% of consumers say they snack on cookies and 47% on chocolate.
Drive consumption of personal care on the move
Cross-sell personal care products to consumers who eat on-the-go. Offer products that are easy to use in adverse conditions like heat, traffic and pollution. As 37% of men are influenced by ads, advertisements and trial packs can be used to drive consumption of personal care products and make that consumption a part of daily life.
Combine on-the-go food with personal care
Leverage the familiarity of food products to cross-sell personal care products, which are currently at 64% consumption. Customise offerings as per the needs of consumer segments. Evolve distribution channels like kiosks and vending machines for easy availability of products - across food and beauty.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Consumer sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Cater to the growing demands of new-age consumers as they spend more time out of the home. Encourage consumers to 'groom' and freshen up while commuting long distances as part of their daily grind.
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What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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