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Online Beauty Trends - Indian Consumer Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Online Beauty Trends - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Companies who want to target 18-24s should do so using beauty influencers, and 25-34s using online catalogues. To tap older audiences, companies should collaborate with beauty bloggers to target 35-44s, and online tutorials to target 45-54s. Companies must strategise their marketing campaigns accordingly.

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Expert analysis from a specialist in the field

Written by Rimpie Panjwani, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Increase in mobile and smartphone penetration has led to a spurt in the online beauty market like never before. Rimpie Panjwani
Beauty & Personal Care Analyst


What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Key trends

      • Key drivers
    • Consumer insights

      • [Graph] India: Retailers where beauty and grooming products were purchased in the last 12 months, December 2019
      • [Graph] India: Reason for not shopping for beauty or grooming products online, select, December 2019
      • [Graph] India: Select attitudes towards using beauty and grooming products, December 2019
    • Market application

      • Opportunities
      • Key strategies to ride the growing popularity of influencers

      • Local innovations
    • Global innovations


        • appendix

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.