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Oral Care - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Oral Care market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Upgrade consumers to move beyond basic brushing
  • Showcase whiter teeth as an appearance-enhancer
  • Communicate breath-freshening benefits

What you need to know

Create awareness of holistic oral regimes

Oral care regimes are very basic in India. Only 25% of Indians have used a tongue cleaner, 11% a mouthwash and 3% a dental floss. The government and dental associations have introduced policies along with increasing awareness regarding oral health care.

Ride the natural wave

Cater to the consumers who look for natural herbs like clove and neem in their oral care for health benefits. 15% of Indian consumers have used 'natural'/Ayurvedic toothpastes. Enhance the natural space with added benefits like breath-freshening, along with functional claims related to the included herbs.

Offer sustainable products to engage the youth

Innovate in formats like bamboo toothbrushes to reduce plastic waste. Connect with younger consumers who stand up and notice brands that offer efficacy as well as are morally responsible for the environment.

Expert analysis from a specialist in the field

Written by Rimpie Panjwani, a leading analyst in the BPC sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Oral care regimes in India mainly comprise of using two products (toothbrush and toothpaste). The government is promoting healthy oral hygiene practices, while brands are initiating oral care awareness through various programs. Rimpie Panjwani
BPC Analyst


What's included

What's included

Table of contents

Table of contents


    • [Graph] APAC: Top 5 countries by sub-category, Jan 2017-Dec 2018
  2. Key trends

    • Key drivers
    • [Graph] India: Oral care launches by claim, 2017-18
    • Global trends and how they are playing out in India
  3. consumer insights

    • Oral care regimes are very basic
    • [Graph] India: Types of toothpastes used, May 2018
    • Natural/Ayurvedic toothpaste user behaviour
    • Demographic behaviour
  4. market applications

    • Opportunities
    • Who's innovating?
    • Global innovations
  5. appendix


      This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

      • Key Trends

        Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

      • Consumer

        Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

      • Brand/Company

        Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.