OTCs - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the OTCs market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Disposable income rise could spell trouble ahead
- Global retail market overview: OTC medications, 2018
- Pain and cough/cold/flu relief are the most active sub-categories across the regions
What you need to know
Pollution and climatic changes lead to ailments
Rising pollution levels and dust leads to people falling sick very often. Poor air quality led to frequent colds, coughs and sore throats in 50% of Indian households in the last 12 months.
Stress adds to these ailments
Adding to pollution and climatic change are growing stress levels. Advancement of technology and development has led to consumers suffering from headaches, digestive issues and aches/pains.
OTC provides quick relief in a time-effective way
Rising ailments and lack of time has driven consumption of OTC drugs as people look for quick relief from their issues. OTCs are the first port of call to cure ailments.
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Consumer Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Cater to the needs of modern-day consumers who look for natural ingredients in their OTCs. Look back to traditional methods for cures to ailments to resonate with savvy consumers who are particular about what they use.
to opt for OTCs as a first step to treatment.
Consumer Research Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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