Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the OTT Entertainment - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
OTT players across the board are competing with attractive offers on subscription to lure consumers. As people remain glued to their smartphones, affordable prices make OTT platforms accessible. The launch of Netflix in India at INR 199 for mobile viewing was a huge hit, as this is one of the most sought-after platforms. MX player, launched with no subscription cost, is growing in popularity with 6% of consumers having accessed it.
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Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Build on the growing popularity of streaming videos to push for new-age content alongside brand promotions. Nidhi Sinha
Head of Content
Table of contents
Table of contents
- Market context
- Impact of COVID-19
- Consumer insights
what consumers want and why
- Which platforms are they watching?
- [Graph] India: Consumption of OTT platforms, by gender, Dec 2019
- [Graph] India: Consumption of OTT platforms, by employment status, Dec 2019
- What are they watching?
- [Graph] India: Content watched by those who have watched Bollywood movies, Dec 2019
- [Graph] India: Content watched by those who have watched Hollywood movies, Dec 2019
- [Graph] India: Content watched by those who have watched Hindi TV shows, Dec 2019
- [Graph] India: Content watched by those who have watched News, Dec 2019
- Why are they watching?
- [Graph] India: Key reasons for streaming videos, by age and gender, Dec 2019
- [Graph] India: Reasons for streaming videos, by city tier, Dec 2019
key launches and innovations
About the report
This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:
What They Want. Why They Want It.
New Ideas. New Products. New Potential.
What’s Shaping Demand – Today And Tomorrow.
Where The White Space Is. How To Make It Yours.