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India’s rapidly evolving economy has brought about unprecedented growth in the Indian outbound travel market. As one of the fastest-growing nations in the world and home to a population of 1.2 billion, India’s economy continued to strengthen even during the global recession. Amid the backdrop of this economic prosperity, rising incomes and robust consumer confidence have raised consumers’ propensity to travel overseas. Seasoned travellers now take several trips each year, while the possibility of an annual foreign trip is de rigueur among the middle classes living in cities. The volume of first-time travellers heading abroad, enticed by affordable travel products, is also a major driving force in the outbound market.

According to the Indian Ministry of Tourism (MOT), the number of departures by Indian nationals reached 13 million in 2010. In the absence of official data, Mintel estimates the market continued to grow by 11% in 2011, reaching 14.5 million. Although India’s economy proved stable in 2009, the global recession forced a cutback in overseas trips in this year, when the market grew by just 1.8%.

The expansion of affordable flights between India and foreign countries has spearheaded growth in outbound travel. Asia is the most visited continent, although Europe and North America also receive a sizeable amount of visitors. The top ten Asian destinations alone accounted for 30% of all outbound departures in 2010.

India is not just perceived as offering potential in volume terms, the value of each Indian tourist ranks alongside travellers from other major economies, making India a lucrative target market. VisitBritain estimates that the total value of the Indian outbound market totals some £6.5 billion a year. In the US, the Indian traveller spends an average of US$4,390 per visit.

National tourism organisations (NTOs) from around the globe are targeting the Indian outbound traveller. In the past few years, NTOs have established a presence in India to implement their strategy. It seems that even small foreign markets have placed India high on its strategic agenda, such is the opportunity envisaged in this market. India’s long-term importance is underlined by the United Nations World Tourism Organization (UNWTO)’s prediction that 50 million will be travelling outbound by 2020. 



Liqueurs - UK - January 2012

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Table of contents

Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: Mid-year population of Indian citizens, 1950-2050
            • Figure 2: Mid-year population of Indian citizens by age, 2010 and 2050
          • Economy
              • Figure 3: GDP and inflation in India, 2006/07-2010/11
            • Exchange rates
                • Figure 4: Selected exchange rates (monthly averages) against the Indian Rupee, 2006-11
              • Tourism balance
                • Figure 5: Foreign exchange earnings from tourism in India, 2006-10
                • Figure 6: Inbound and outbound tourism expenditure for India, 1995-2010
            • Outbound Tourism

              • Arrivals
                  • Figure 7: Indian national departures from India, 2007-11
                • Destinations
                  • Asia
                    • Thailand
                      • Singapore
                        • Malaysia
                          • China
                            • Hong Kong
                              • Indonesia
                                • Nepal
                                  • Australia
                                    • Sri Lanka
                                      • Macau
                                        • Other Asia
                                          • Figure 8: Arrivals from India to selected Asian destinations, 2007-11
                                        • Europe
                                          • UK
                                            • Germany
                                              • Switzerland
                                                • Austria
                                                  • Other
                                                    • Figure 9: Arrivals from India at selected European destinations, 2007-11
                                                  • Middle East and Africa
                                                    • Egypt
                                                      • South Africa
                                                        • Other
                                                          • North America
                                                            • US
                                                              • Canada
                                                                • Figure 10: Arrivals from India in North America, 2007-11
                                                            • Market Characteristics

                                                              • Pre-booking behaviour and booking methods
                                                                • Figure 11: Sources of information used for planning a trip to the US, 2009-10
                                                              • Demographics
                                                                • Purpose of visit
                                                                  • Visiting friends and family
                                                                    • Leisure travel
                                                                      • Business/MICE
                                                                        • Education
                                                                          • Figure 12: Indian arrivals in Thailand by purpose of visit, 2010
                                                                        • Expenditure
                                                                          • Length of stay
                                                                            • Figure 13: Length of stay by Indians in Singapore, 2009-10
                                                                          • Seasonality
                                                                            • Figure 14: Indian arrivals in Singapore by month, 2010 and 2011
                                                                        • Transport

                                                                            • Figure 15: Indian arrivals in Thailand and Singapore by mode of transport, 2010
                                                                          • Air
                                                                            • New bilateral rights for Indian airlines
                                                                              • Airline industry faces low profitability
                                                                                • Leading airports
                                                                                  • Figure 16: Outbound departures by Indian nationals from leading airports in India, 2004-10
                                                                                • Road/rail
                                                                                  • Sea
                                                                                  • Accommodation

                                                                                      • Figure 17: Preferred accommodation used by Indian travellers in Austria, 2011
                                                                                  • Tour Operators and Travel Agencies

                                                                                      • Online travel agents
                                                                                      • What Next?

                                                                                        About the report

                                                                                        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

                                                                                        • The Consumer

                                                                                          What They Want. Why They Want It.

                                                                                        • The Innovations

                                                                                          New Ideas. New Products. New Potential.

                                                                                        • The Trends

                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                        • The Opportunities

                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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