Packaged Sauces - Indian Consumer Report
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Providing the most comprehensive and up-to-date information and analysis of the Packaged Sauces market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Scratch cooking is standard and the expectation
- Use premium positioning to convince a trade up
- Lack of time, skill drive packaged sauce use
What you need to know
Indians cook from scratch daily, and enjoy it
Cooking from scratch is the norm for most Indian households and 59% of urban consumers say they typically cook because they like to. As lifestyles become more hectic, the need for convenience will push Indian consumers towards packaged and ready-to-use cooking aids.
Growing incomes drive convenience product growth
India is one of the fastest growing economies in the world. Per capita disposable income grew by 75.6% between 2011-12 and 2017-18. As disposable incomes grow, more consumers will be in the position to pay for convenience products, including packaged sauces.
Food service can inspire retail flavour innovation
Urban Indians are dining out more than ever before, thanks to increasing disposable incomes and the growing food service sector. Food service will expand consumer palates, pointing to opportunities for sauces to offer restaurant-style flavours for home use.
Expert analysis from a specialist in the field
Written by Ranjana Sundaresan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Urban Indian consumers have gained significant exposure to a wide variety of cuisines, through increased travel and the rapid growth of the food service sector. The cuisines include not just international dishes, but also niche regional dishes.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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