Pain Management - Indian Consumer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pain Management - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Target the North and West
North and West India were leading in terms of OTC usage –72% and 71% respectively. These can be achieved by running awareness programmes on safe self medication. Increasing awareness through media like TV, social media and print media will help in growth. Advertising in supermarkets and hypermarkets help in reaching wider audiences.
Target the elderly and working women
Target the elderly (55+) as 68% are current users. Herbal oils and external OTC pain-relieving medicated rub are the formats which can be used to target them. 72% of working women used pain management solutions. Hence tying up with doctors would help in reaching the working women as 25% buy based on doctor's recommendation.
A focus on service and education is needed
The rural market has strong potential which is still untapped. Increasing the penetration of chemists is crucial. Tying up with start-ups like Udaan and Storeking and appointing village-level entrepreneurs will help in tapping rural India. The online channel can be optimized by offers: from discounts, cashback and subscriptions.
Expert analysis from a specialist in the field
Written by Rimpie Panjwani, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Addressing the right target audience and the untapped market will help in cash in on the OTC which has exciting times ahead. Rimpie Panjwani
Table of contents
Table of contents
- Key Drivers
- [Graph] India: Any pain/injury experienced, December 2019
- [Graph] India: Pain relief products used in 12 months, Select, December 2019
- [Graph] India: Perception about OTC, December 2019
- [Graph] India: Pain/Injury experienced, Select, December 2019
- Local innovations
Global Trends playing out in india
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.