Pest Control - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pest Control market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Pest-related diseases are on the rise
Climatic conditions and global warming are leading to a surge in pests, especially mosquitoes, which are driving the spread of disease. 68% of Indians face the issue of mosquitoes. Brands are creating awareness and linking pest issues with health issues. This is coupled with the government emphasising hygienic surroundings.
Offer 'safe' traditional pest control options
Innovate in non-chemical pest control methods which can be an extension of traditional methods. Cater to the needs of people who prefer non-chemical options to eliminate pests (23%). Extend offerings of basic formats (such as coil, spray etc) with advanced technology and safe claims to appeal to people.
Opportunity to explore formats and ingredients
Explore formats which can be formulated with natural ingredients to ensure safety. 25% of consumers look for natural/herbal ingredients in their pest control products, and 20% of Indians look for formats that are easy to carry. Merge air fresheners with scents that help to repel pests since 32% of Indians consider this important.
Expert analysis from a specialist in the field
Written by Rimpie Panjwani, a leading analyst in the Consumer sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Sprays, coils and electric formats are well known in India. However, in the last few years India has emerged as a market where players across categories have been quite vocal about dengue protection.
Senior Consumer Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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