Premiumisation - Indian Consumer Report
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Providing the most comprehensive and up-to-date information and analysis of the Premiumisation market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Rising income drives usage of premium products
Cater to the rising demand for premium products. Rising disposable income and the desire for 'accomplishment' has led to 88% of consumers using premium products. The leading categories are packaged food (48%), fashion (44%) and bottled water (44%).
Offer bundled packs of premium and mass products
Push the usage of premium products beyond special occasions. 33% of consumers use premium products mainly on special occasions.Offer attractive discounts and finance schemes to help consumers adopt premium products on a regular basis. Go the bundled pack route for food products to help consumers choose as per their need
Make baby foods affordable and familiar
Focus on the 'exclusive' feeling associated with premium products. This feeling is currently a low priority for consumers, so build on this to drive purchase. Adopt omni-channel support such as apps, educative material and forums to help build engagement. Use these tools to help drive usage.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Cater to the growing demand of premium products as Indian consumers evolve in terms of expenditure pattern and tastes. Push the usage of premium products beyond fashion into the food and beauty categories.
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What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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