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Premiumisation - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Premiumisation market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Rising income drives usage of premium products

Cater to the rising demand for premium products. Rising disposable income and the desire for 'accomplishment' has led to 88% of consumers using premium products. The leading categories are packaged food (48%), fashion (44%) and bottled water (44%).

Offer bundled packs of premium and mass products

Push the usage of premium products beyond special occasions. 33% of consumers use premium products mainly on special occasions.Offer attractive discounts and finance schemes to help consumers adopt premium products on a regular basis. Go the bundled pack route for food products to help consumers choose as per their need

Make baby foods affordable and familiar

Focus on the 'exclusive' feeling associated with premium products. This feeling is currently a low priority for consumers, so build on this to drive purchase. Adopt omni-channel support such as apps, educative material and forums to help build engagement. Use these tools to help drive usage.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Cater to the growing demand of premium products as Indian consumers evolve in terms of expenditure pattern and tastes. Push the usage of premium products beyond fashion into the food and beauty categories. Nidhi Sinha
Head of Content


What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • KEY trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • Premium food and drink buyers
      • [Graph] India: Perception of premium products, by consumer group, Aug 2018
      • Premium BPC buyers
      • [Graph] India: Perception of premium products, by premium BPC consumers, Aug 2018
      • Premium lifestyle purchase
      • [Graph] India: Premium lifestyle product preference, by city tier, Aug 2018
    • market opportunities

      • Opportunities
      • Who's innovating
      • Global innovations
    • appendix


        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        • Key Trends

          Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

        • Consumer

          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

        • Brand/Company

          Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.