Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Ready Meals market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Ready meals have low consumption in India
- Innovate on freshness and time cues
- Saving time grows in importance
What you need to know
Single-person households are on the rise
Single-person households are on the rise in India, as more young people move out of home for work or education. These consumers are likely to have limited time and cooking skills to make their own meals from scratch and thus have potential to be a prime target for ready meal manufacturers.
Consumers are more open to convenience meals
Today's hectic, fast-paced lives indicate that urban Indian consumers have less time than ever before for themselves. As such, they are becoming more open to convenient solutions that help them cut down cooking time. RTC/RTE products can provide these features without compromising on taste and quality.
Investments in ready meals will drive growth
The growing demand for convenient food solutions has not escaped the notice of investors. Private equity players have funded a number of emerging players in the RTC/RTE space, allowing the brands to expand their portfolio and presence. This in turn will help brands innovate to appeal to a wider audience.
Expert analysis from a specialist in the field
Written by Ranjana Sundaresan, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Ready meals will never fully replace cooking from scratch in India, which means that growth of this category will need to be based on highlighting features that people want – speed, convenience and authentic taste.
Food & Drink Analyst
Table of contents
Table of contents
- Key drivers
- [Graph] India: Profile of those who live alone vs all, February 2018
- [Graph] India: Year-on-year volume and value growth, ready meals, 2012-13 to 2015-16
- Global trends and how they're playing out in India
- [Graph] India: Time/speed claim, meals and meal centres vs ready meals and meal kits*, 2012-17
- An acceptable alternative
- [Graph] India: 'Packaged ready meals are always in my cupboard', by select demographics, February 2018
- [Graph] India: Agreement with 'packaged ready meals are good to use in place of a meal cooked from scratch', by home responsibilities, February 2018
- [Graph] India: Agreement with 'packaged ready meals are good to use in place of a meal cooked from scratch', by women and moms' working status, February 2018
- Attitudes towards ready meals
- [Graph] India: 'Ready meals are good as a meal to eat at work', by working situation, February 2018
- [Graph] India: 'Ready meals are a suitable snack', by household size, February 2018
- Catering to the single lifestyle
- [Graph] India: Select attitudes towards ready meals, by those living alone vs all, February 2018
- [Graph] India: 'Ready meals are easy to find in stores', by household group, February 2018
- [Graph] India and global: Prepared meals and meal kits, by storage type, 2016-17
- Who's innovating
- Global innovators
MINTEL Indian consumer - OTHER REPORTS AVAILABLE
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.