Salty Snacks - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Salty Snacks - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Consumers are becoming more conscious of having a balanced diet. Provide both traditional and standard snack options with better-for-you ingredients and specific functional claims.
A lot of consumers even consume snacks in place of a meal, and there are some that have snacks alongside a meal. Snacking manufacturers need to focus on catering to all such occasions.
Salty snacks are consumed by most people and a lot of it happens during their commute. Innovate with packaging and portion sizes to cater to the on-the-go consumer.
Expert analysis from a specialist in the field
Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Packaged brands need to target different benefits to specific demographics to stay relevant in the highly competitive snacks market.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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