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Salty Snacks - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Salty Snacks - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Salty snack producers are under pressure to reformulate to combat the surging lifestyle-related conditions in India. Hence, brands will need to diversify their portfolio to provide healthy options targeted at different consumers, especially young consumers who balance their intake of healthy and indulgent snacks.

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Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The salty snack category is highly competitive and requires innovation that balances taste with better-for-you options. Natasha Kumar
Food & Drink Analyst

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What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Snack food, absolute volume in (000) tonnes
    • [Graph] India: Consumption of salty snacks in the past six months, December 2019
  2. key trends

    • Global trends and how they are playing out in India
    • Key drivers
  3. consumer insights

    • What are consumers snacking on?
    • [Graph] India: Consumption of salty snacks in the past six months, December 2019
    • [Graph] India: Consumption of salty snacks in the past six months by age, December 2019
    • [Graph] India: Consumption of salty snacks in the past six months by region, December 2019
    • What are healthy snacks according to Indian consumers?
    • [Graph] India: Attributes of a healthy salty snack by age group, Dec 2019
    • [Graph] India: Definition of healthy snacks as those which are high in protein by salty snack consumers, December 2019
    • [Graph] India: Share of fruit and vegetable snack launches, Feb 2017-Jan 2020
    • [Graph] India and Global: Share of snack launches with high/added fibre claims, Feb 2017-Jan 2020
    • [Graph] India: Definition of a healthy salty snack by gender, December 2019
    • [Graph] India: Definition of healthy salty snack by gender and age groups, Dec 2019
    • [Graph] India: Select behaviour for salt reduction by age group, Dec 2019
    • [Graph] India: Select attitudes to salt reduction in potato snacks and popcorn by age group, Dec 2019
    • Purchase habits and innovations
    • [Graph] India: Purchase locations for salty snacks by city tier, Dec 2019
    • [Graph] India: Motivations to purchase a branded packaged snack in the past six months by region, Dec 2019
  4. market applications

    • Bolster positive nutrition image
    • [Graph] India: Share of snack launches carrying high/added protein claim by subcategory, Feb 2017-Jan 2020
    • [Graph] India: Growing ingredients in salty snacks with high/added protein claims
    • [Graph] India: Share of snack launches with select claims, Feb 2017-Jan 2020
    • Look at new approach on salt reduction
    • [Graph] India and Global: Average sodium content in salty snacks, Feb 2017-Jan 2020
    • Offer a feast for the senses
    • [Graph] India: Top flavour components as a share of launches, Feb 2017-Jan 2020
    • [Graph] India: Top growing flavour components as a share of salty snack launches, Feb 2017-Jan 2020
    • [Graph] India: Top textures as a share of salty snack launches, Feb 2017-Jan 2020
    • Global innovations
  5. appendix

    About the report

    This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

    • The Consumer

      What They Want. Why They Want It.

    • The Innovations

      New Ideas. New Products. New Potential.

    • The Trends

      What’s Shaping Demand – Today And Tomorrow.

    • The Opportunities

      Where The White Space Is. How To Make It Yours.

    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

    Description