Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Salty Snacks - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Salty Snacks - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

What you need to know

Health

Consumers are becoming more conscious of having a balanced diet. Provide both traditional and standard snack options with better-for-you ingredients and specific functional claims.

Category blurring

A lot of consumers even consume snacks in place of a meal, and there are some that have snacks alongside a meal. Snacking manufacturers need to focus on catering to all such occasions.

On-the-go

Salty snacks are consumed by most people and a lot of it happens during their commute. Innovate with packaging and portion sizes to cater to the on-the-go consumer.

Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Packaged brands need to target different benefits to specific demographics to stay relevant in the highly competitive snacks market. Natasha Kumar
Food & Drink Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. executive summary

    • [Graph] Global: Share of salty snack launches, by subcategory, 2016-18
    • [Graph] India: Consumption of top five salty snacks, September 2018
    • [Graph] India: Share of salty snack launches carrying select growing claims, 2016-18
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. Consumer insights

    • Consumption of salty snacks
    • [Graph] India: Consumption of various salty snacks, September 2018
    • [Graph] India: Consumption of standard and traditional snacks, by age group, September 2018
    • [Graph] India: Consumption of various salty snacks by region, September 2018
    • [Graph] India: Consumption of standard and traditional snacks, by region, September 2018
    • [Graph] India: Consumers who have not had salty snacks in the past six months, September 2018
    • [Graph] India: Consumption of standard and traditional snacks, by city tier, September 2018
    • [Graph] India: Occasions of snack consumption, by region and city tier, September 2018
    • [Graph] India: Activities associated with salty snacks, by gender and age, September 2018
    • Motivations behind salty snack consumption
    • [Graph] India: Reasons for consumption of salty snacks, September 2018
    • [Graph] India: Select share of growing functional claims, Jan 2017-May 2019
    • [Graph] India: Select reasons for consumption of salty snacks, by parent status, September 2018
    • [Graph] India: Select emotional reasons for consumption of salty snacks, September 2018
    • [Graph] India: Select functional reasons for consuming salty snacks, September 2018
    • [Graph] India: Reasons for consumption of salty snacks, by city tier, September 2018
    • [Graph] India: Share of stress and sleep functional claims, Jan 2016-Dec 2018
    • Drivers for purchase of traditional salty snacks
    • [Graph] India: Purchase of salty snacks, by city tier, September 2018
    • [Graph] India: Purchase of loose and branded traditional snacks, by region, September 2018
    • [Graph] India: Reasons for purchasing traditional salty snacks, by region, September 2018
  4. market applications

    • Opportunities
    • [Graph] Global and India: Share of salty snack launches by select claims, Jan 2016-May 2019
    • Who's innovating
    • Global innovations
  5. appendix

    • MINTEL Indian consumer – OTHER REPORTS AVAILABLE