Shampoo and Conditioners - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shampoo and Conditioners market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Take the naturals route to drive more frequent shampoo use
- Educate consumers about how conditioner protects hair while styling
- Focus on men with targeted men's shampoo
- Be prepared for the airpocalypse
What you need to know
Be part of booming beauty and wellness industry
India is the second largest consumer market in the world. Beauty and wellness in India is said to be growing twice as fast as markets in the US and Europe, with an expected value of INR 803.7 billion by 2017-18 (approximately $12 billion).
Go natural, the homegrown way
Botanical/herbal is the top claim among new hair products launched in 2017, with India surpassing the global shares (69% vs 56%). Homegrown companies such as Patanjali, Dabur and Himalaya lead the trend with natural/Ayurvedic products. MNCs see the power of Ayurveda and are introducing own lines.
Pre-empt future challenges
Water scarcity and increasing air pollution levels are widely considered future certainties. Keeping the hard realities in mind, companies need to innovate not only for current consumer needs but also for the future from a sustainability perspective
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
People are recognising the dangers of air pollution and are looking for ways to protect themselves.
Urban Indians are concerned about pollution and 40% feel that pollution is among the top three factors that have the most impact on the appearance of their hair. The government has acknowledged air pollution as a national issue and proposed a National Clean Air Programme (NCAP) to tackle pollution across the nation.
Consumer Research Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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