Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Shampoo and Conditioners - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Shampoo and Conditioners market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Take the naturals route to drive more frequent shampoo use
  • Educate consumers about how conditioner protects hair while styling
  • Focus on men with targeted men's shampoo
  • Be prepared for the airpocalypse

What you need to know

Be part of the booming beauty and wellness industry

India is the second largest consumer market in the world. Beauty and wellness in India is said to be growing twice as fast as markets in the US and Europe, with an expected value of INR 803.7 billion by 2017-18 (approximately $12 billion).

Go natural, the homegrown way

Botanical/herbal is the top claim among new hair products launched in 2017, with India surpassing the global shares (69% vs 56%). Homegrown companies such as Patanjali, Dabur and Himalaya lead the trend with natural/Ayurvedic products. MNCs see the power of Ayurveda and are introducing own lines.

Pre-empt future challenges

Water scarcity and increasing air pollution levels are widely considered future certainties. Keeping the hard realities in mind, companies need to innovate not only for current consumer needs but also for the future from a sustainability perspective

Expert analysis from a specialist in the field

Written by Minu Srivastava, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

People are recognising the dangers of air pollution and are looking for ways to protect themselves. Urban Indians are concerned about pollution and 40% feel that pollution is among the top three factors that have the most impact on the appearance of their hair. The government has acknowledged air pollution as a national issue and proposed a National Clean Air Programme (NCAP) to tackle pollution across the nation. Minu Srivastava
Consumer Research Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • What haircare products consumers use
      • [Graph] India: Haircare products usage, April 2018
      • The factors having the most impact on hair appearance
      • [Graph] India: Product usage frequency, by gender, April 2018
      • [Graph] India: Most important factors that impact hair appearance, April 2018
      • [Graph] India: Select important factors that impact hair appearance, by usership profile, April 2018
      • The haircare claims/benefits consumers seek
      • [Graph] India: Product features/claims sought while purchasing haircare products such as shampoo and conditioner, by gender, April 2018
      • [Graph] India: Besides price, benefits/claims sought while purchasing haircare products such as shampoo and/or conditioner, by user type, April 2018
      • Men are important too, especially Millennial men
      • [Graph] India: Product usage frequency among men, by age, April 2018
      • [Graph] India: Product usage frequency among Millennials aged 18-34, by gender, April 2018
      • [Graph] India: Select factors that impact hair appearance, among shampoo and conditioner users, by gender, April 2018
      • [Graph] India: Besides price, benefits/claims sought while purchasing haircare products such as shampoo and/or conditioner, by gender, April 2018
      • [Graph] India: Attitudes toward haircare products, by gender, April 2018
    • Market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE