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Shopping for Groceries - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Shopping for Groceries market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Create an experience
  • Consumers are time-starved
  • Convenience is the driving force

What you need to know

Convenience, price drive decisions

Along with quality and trust, grocery shopping is driven by convenience followed by low prices. Convenience is sought out not only while in-store, but it is also an important factor in deciding where to shop. Factors such as location, product assortment, low prices, and faster checkouts are differentiators.

E-commerce a threat and opportunity

Online grocery shopping is one of the fastest growing segments of e-commerce in India. Convenience, discounts, and time savings are draws. Brick-and-mortar stores can take advantage of their name recognition and loyalty and compete with e-tailers by offering online ordering with pick-up or delivery to streamline the experience.

Technology is paving the future

Invest in technology (automation, voice recognition, digital payments, apps, AI, etc) regardless of whether online or offline. Robust technology will help companies improve efficiency, cut costs, and enable companies to offer speed, convenience, and better pricing – all necessary for a competitive advantage with consumers.

Expert analysis from a specialist in the field

Written by Minu Srivastava, a leading analyst in the Consumer Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers visit different store types not only out of habit, but also because they trust the quality of the products offered and believe that their expectations will be fulfilled. Minu Srivastava
Consumer Research Analyst


What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • Key trends

      • Key drivers
      • [Graph] India: Retail market value, e-commerce, 2010-16
      • [Graph] India: Number of downloads on Android phones, select online shopping apps, February 2018
      • [Graph] India: Digital transaction volumes, Nov 2016-Dec 2017
      • Global trends and how they are playing out in India
    • consumer insights

      • Who is shopping for groceries
      • [Graph] India: Extent of grocery shopping responsibility, by employment, household composition and marital status, February 2018
      • [Graph] India: Extent of grocery shopping responsibility, by gender, February 2018
      • [Graph] India: 'Grocery shopping is enjoyable' – Any agree, by household composition, February 2018
      • Where consumers shop
      • [Graph] India: Frequency of grocery shopping, by store type, February 2018
      • What drives shopping decisions
      • [Graph] India: Top factors deciding where to shop for groceries, February 2018
      • [Graph] India: Factors in deciding where to shop for groceries – Brands, by select store type (once a week or more often), February 2018
      • What's next in grocery retailing
    • market application

      • Opportunities
      • [Graph] India vs global: Growth in organic food and drink launches (not including alcohol), 2013-17
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

        • Key Trends

          Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.

        • Consumer

          Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.

        • Brand/Company

          Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.