Shopping for Groceries - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shopping for Groceries market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Create an experience
- Consumers are time-starved
- Convenience is the driving force
What you need to know
Convenience, price drive decisions
Along with quality and trust, grocery shopping is driven by convenience followed by low prices. Convenience is sought out not only while in-store, but it is also an important factor in deciding where to shop. Factors such as location, product assortment, low prices, and faster checkouts are differentiators.
E-commerce a threat and opportunity
Online grocery shopping is one of the fastest growing segments of e-commerce in India. Convenience, discounts, and time savings are draws. Brick-and-mortar stores can take advantage of their name recognition and loyalty and compete with e-tailers by offering online ordering with pick-up or delivery to streamline the experience.
Technology is paving the future
Invest in technology (automation, voice recognition, digital payments, apps, AI, etc) regardless of whether online or offline. Robust technology will help companies improve efficiency, cut costs, and enable companies to offer speed, convenience, and better pricing – all necessary for a competitive advantage with consumers.
Expert analysis from a specialist in the field
Written by Minu Srivastava, a leading analyst in the Consumer Research sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers visit different store types not only out of habit, but also because they trust the quality of the products offered and believe that their expectations will be fulfilled.
Consumer Research Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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