India Skin Protection/Sun Care Market Report 2020
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Providing the most comprehensive and up-to-date information and analysis of the Skin Protection & Suncare – Indian Consumer market including the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Sunblock and sunscreen use is occasion driven, limiting the need to apply them daily. The COVID-19 era’s new stay-at-home consumers see no purpose in suncare. Dialling up education on the need for suncare even when indoors and reducing focus on sunblock and sun protection imagery can help reposition suncare as a daily must-have. Look beyond preventing sunburn and redness as the main reason for using suncare. Include skincare benefits along with UV protection to increase usage frequency, like anti-pollution and blue light protection; this will especially appeal to active users – women aged 25-34. Multi-functional suncare will appeal to value-driven consumers.
Written by Tanya Rajani, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
To drive up the usage frequency of suncare, dial up education and reduce focus on sun protection imagery and communication.
Tanya Rajani
Beauty & Personal Care Analyst
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