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Spices and Masalas - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Spices and Masalas market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Emphasise the health benefits of spices – branded and loose
  • Hot flavours still have massive appeal, especially among young consumers
  • Emphasise the health benefits of spice mixes to help rebrand the market and encourage non-cooks to enter the kitchen

What you need to know

India loves spices

Spices are intrinsic to Indian culture. India is one of the largest spice growers in the world. The Indian spice market is projected to reach approximately USD18 billion by 2020, with growth in the sector expected to be led by branded spices and spice mixes.

Spices vary by region

The demographic split of the country is reflected in its food and spices. The consumption of spices is higher in South and North India compared to East and West India.

Use branded spices to help time-pressed consumers

Advertise branded spice mixes to help the time-pressed generation of modern India. 21% of people have claimed they want to manage their time better. Highlight the convenience of branded masalas to appeal to this evolving consumer base.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Capitalise on the health benefits of spices to drive consumption. Position spice mixes as a means to drive gender equality by getting men into the kitchen. Nidhi Sinha
Food & Drink Analyst


What you get

What's included

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Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • Consumption of spices
      • [Graph] India: Usage of spices, by age group, Feb 2019
      • What spices mean to Indian consumers
      • [Graph] India: % of launches by top claims, 2017-18
      • [Graph] India: Attitudes towards spices – select, by age group, Feb 2019
      • [Graph] India: Association with spices, by region, Feb 2019
      • [Graph] Key attributes of branded spice mixes, by city tiers, Feb 2019
    • market applications

      • Opportunities
      • Local innovations
      • Global innovations
    • appendix