Spices and Masalas - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Spices and Masalas market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Emphasise the health benefits of spices – branded and loose
- Hot flavours still have massive appeal, especially among young consumers
- Emphasise the health benefits of spice mixes to help rebrand the market and encourage non-cooks to enter the kitchen
What you need to know
India loves spices
Spices are intrinsic to Indian culture. India is one of the largest spice growers in the world. The Indian spice market is projected to reach approximately USD18 billion by 2020, with growth in the sector expected to be led by branded spices and spice mixes.
Spices vary by region
The demographic split of the country is reflected in its food and spices. The consumption of spices is higher in South and North India compared to East and West India.
Use branded spices to help time-pressed consumers
Advertise branded spice mixes to help the time-pressed generation of modern India. 21% of people have claimed they want to manage their time better. Highlight the convenience of branded masalas to appeal to this evolving consumer base.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Capitalise on the health benefits of spices to drive consumption. Position spice mixes as a means to drive gender equality by getting men into the kitchen.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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