Sugar and Gum Confectionery - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sugar and Gum Confectionery - Indian Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Opportunity to grow consumption
- Push sugar confectionery as indulgent
- Enhance the fun element of gum
What you need to know
Continuous innovation is key
Sugar and gum confectionery remains a low-involvement category in India due to limited consumption occasions. Therefore, in order to keep consumers engaged with the category, brands should focus on continuous innovation, 360-degree marketing and last mile reach.
Raise the price points
After sticking with INR0.5 candy for over five decades, the sugar confectionery market has been able to break barriers and secure bottom lines with INR1 price points. Companies need to slowly and steadily raise price points to bring about premiumisation and value-added benefits in this category.
Go bold with flavour innovation
The top flavours in this category have remained constant over the years. The success of Pulse candy created a little blip, bringing tangy flavour to the forefront. It is an opportune time to experiment and offer bold and dynamic flavour profile extensions to the traditional flavours.
Expert analysis from a specialist in the field
Written by Rushikesh Aravkar, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Innovating sugar confectionery for young adults and women and elevating the fun quotient of gum, will reinvigorate this low-consumption, impulse-driven category.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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