Sweet and Savoury Spreads - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sweet and Savoury Spreads market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Recent product launches
- Go beyond 'no preservatives' claims
- Ensure transparency to target mothers
What you need to know
Innovate with ingredients
Provide seasonal and localised ingredients. Build credibility through detailed processes and provenance.
Push smaller SKUs in bundle packs
Introduce smaller packs, either as separate packs or in bundles with multiple options. Small packs encourage more consumption in both sweet and savoury spreads.
Address functional benefits
Highlight the functional benefits of each ingredient present in spreads. Target health-conscious consumers with such benefits.
Expert analysis from a specialist in the field
Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Innovation in spreads has come to the fore. These innovations can come in the form of ingredients or formats. It is essential to look at localised seasonal ingredients that will provide better quality perception and credibility.
Food & Drink Analyst