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Sweet and Savoury Spreads - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Sweet and Savoury Spreads market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Recent product launches
  • Go beyond 'no preservatives' claims
  • Ensure transparency to target mothers

What you need to know

Innovate with ingredients

Provide seasonal and localised ingredients. Build credibility through detailed processes and provenance.

Push smaller SKUs in bundle packs

Introduce smaller packs, either as separate packs or in bundles with multiple options. Small packs encourage more consumption in both sweet and savoury spreads.

Address functional benefits

Highlight the functional benefits of each ingredient present in spreads. Target health-conscious consumers with such benefits.

Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Innovation in spreads has come to the fore. These innovations can come in the form of ingredients or formats. It is essential to look at localised seasonal ingredients that will provide better quality perception and credibility. Natasha Kumar
Food & Drink Analyst

What you get

What's included

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Table of contents

  1. executive summary

    • [Graph] India: Share of savoury and sweet spread launches, 2015-18
  2. key trends

    • Key drivers
    • [Graph] Global: Share of different sub-categories in sweet spreads, 2013-18
    • Global trends and how they are playing out in India
  3. consumer insights

    • Sweet spreads
    • [Graph] India: Consumption of sweet spreads by region and city tier, August 2018
    • [Graph] India: Attitude towards nut butters by city tier, August 2018
    • [Graph] India: Consumption of various nut butters in the last 6 months, by age, August 2018
    • [Graph] India: Attitude towards nut butters, by age, August 2018
    • [Graph] India: Attitudes towards honey, by city tier, August 2018
    • [Graph] India: Consumption of sweet spreads in the past 6 months, by age group of children in the household, August 2018
    • Savoury spreads and dips
    • [Graph] India: Consumption of savoury spreads and dips, by region and city tier, August 2018
    • [Graph] India: Attitudes towards savoury spreads, by age group, August 2018
    • [Graph] India: Attitudes towards savoury spreads, by city tier August 2018
    • [Graph] India: Attitudes towards savoury spreads, by age group of children in the household, August 2018
  4. market applications

    • Opportunities
    • [Graph] India: Attitudes towards flavours, by age group, August 2018
    • [Graph] India: Share of sweet and savoury spread launches carrying functional benefits, 2018
    • Who's innovating
    • Global innovations
  5. MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE