Sweet and Savoury Spreads - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sweet and Savoury Spreads market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Recent product launches
- Go beyond 'no preservatives' claims
- Ensure transparency to target mothers
What you need to know
Innovate with ingredients
Provide seasonal and localised ingredients. Build credibility through detailed processes and provenance.
Push smaller SKUs in bundle packs
Introduce smaller packs, either as separate packs or in bundles with multiple options. Small packs encourage more consumption in both sweet and savoury spreads.
Address functional benefits
Highlight the functional benefits of each ingredient present in spreads. Target health-conscious consumers with such benefits.
Expert analysis from a specialist in the field
Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Innovation in spreads has come to the fore. These innovations can come in the form of ingredients or formats. It is essential to look at localised seasonal ingredients that will provide better quality perception and credibility.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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