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Weight Management - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Weight Management market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Make it easier for Indian consumers to choose less of the ‘bad’ and more of the ‘good’
  • Urban Indian consumers want to change their eating habits for the better
  • Leverage advantages and address disadvantages of urban living

What you need to know

Consumer awareness to drive the market

Increasing obesity rates – particularly among Indian women and urban dwellers – in addition to a growing incidence of non-communicable and so-called lifestyle diseases, such as cardiovascular disease, diabetes, and hypertension, drive awareness among consumers of the need to manage their weight.

Weight management must be convenient

Access to inexpensive and often unhealthy foods, coupled with a lack of time for exercise and to prepare healthy meals, demands weight management solutions that fit into fast-paced, yet more sedentary urban lifestyles. Healthy snack options, meal delivery, convenient gym locations fulfill the need.

Focus on gains - not sacrifices

Indian consumers don't want to give up their favorite foods or leisure habits and a majority feel they can balance their indulgence with healthy choices. Meanwhile, improving overall health is a top goal. Highlighting health benefits of BFY foods or the social aspects of exercise will resonate.

Expert analysis from a specialist in the field

Written by Nidhi Sinha, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brands have an opportunity to reach an audience beyond weight-conscious consumers. Introducing formulations and highlighting claims that address broader health concerns (eg stress, fatigue) as well as other nutritional interests (eg protein, fiber) will resonate. Nidhi Sinha
Head of Content

What you get

What's included

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Table of contents

  1. EXECUTIVE SUMMARY

    • [Graph] India: Share of product launches with vegetable and fruit ingredients (%), food and drink (excluding alcohol), 2012-17
  2. key trends

    • Key drivers
    • [Graph] Urbanization rate, 1995-2025
    • [Graph] India: Obesity rate among ages 15-49, by gender, 1975 and 2014
    • Global trends and how they are playing out in India
  3. CONSUMER INSIGHTS

    • Who is watching their weight
    • [Graph] India: Concerns and perceptions of being overweight, by key demographics, February 2018
    • [Graph] India: Approach to living a healthy lifestyle - physical, by weight worriers and weight managers, February 2018
    • [Graph] India: Health concerns and approach to living a healthy lifestyle - emotional wellbeing, by weight worriers and weight managers, February 2018
    • [Graph] India: Reasons for cooking and snacking, by weight worriers and weight managers, February 2018
    • How consumers are trying to change their eating habits
    • [Graph] India: Making an effort to change consumption amount compared to 12 months ago, February 2018
    • [Graph] India: Trying to eat less compared to 12 months ago, by age, February 2018
    • [Graph] Average sugar content across food and drink launches, India and global, 2013-17
    • [Graph] India: Trying to eat more fiber compared to 12 months ago, by region and metro, February 2018
    • [Graph] Average protein content in food and drink launches, India and global, 2013-17
    • The influence of labels and pack size
    • [Graph] India: Looks at calories per serving on food/drink product labels, by gender and age, February 2018
    • [Graph] India: Important factors when choosing a snack, by household grocery shopping responsibility, February 2018
  4. Market application

    • Opportunities
    • [Graph] Top countries, new product launches with 'Functional - Slimming' claim: Q1-Q4 2017
    • [Graph] Top five textures in global food product launches with high satiety claim, 2017
    • Who's innovating
    • Global innovators
  5. APPENDIX

    • MINTEL Indian consumer - OTHER REPORTS AVAILABLE