Weight Management - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Weight Management market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Make it easier for Indian consumers to choose less of the ‘bad’ and more of the ‘good’
- Urban Indian consumers want to change their eating habits for the better
- Leverage advantages and address disadvantages of urban living
What you need to know
Consumer awareness to drive the market
Increasing obesity rates – particularly among Indian women and urban dwellers – in addition to a growing incidence of non-communicable and so-called lifestyle diseases, such as cardiovascular disease, diabetes, and hypertension, drive awareness among consumers of the need to manage their weight.
Weight management must be convenient
Access to inexpensive and often unhealthy foods, coupled with a lack of time for exercise and to prepare healthy meals, demands weight management solutions that fit into fast-paced, yet more sedentary urban lifestyles. Healthy snack options, meal delivery, convenient gym locations fulfill the need.
Focus on gains - not sacrifices
Indian consumers don't want to give up their favorite foods or leisure habits and a majority feel they can balance their indulgence with healthy choices. Meanwhile, improving overall health is a top goal. Highlighting health benefits of BFY foods or the social aspects of exercise will resonate.
Expert analysis from a specialist in the field
Written by Nidhi Sinha, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brands have an opportunity to reach an audience beyond weight-conscious consumers. Introducing formulations and highlighting claims that address broader health concerns (eg stress, fatigue) as well as other nutritional interests (eg protein, fiber) will resonate.
Head of Content
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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