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Yogurt & Yogurt Drinks - Indian Consumer Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Yogurt & Yogurt Drinks market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Target regions with low consumption
  • Global trends and how they are playing out in India
  • Play on freshness and health to keep yogurt relevant to consumers

What you need to know

Tap in to the growth

The yogurt industry is rapidly growing. Brands need to stay relevant by distinguishing themselves from their competitors. Additionally, they need to show added value over homemade yogurt.

Added value

Most consumers are looking to take proactive steps to maintain a healthy lifestyle. Brands need to innovate and evolve in order to become everyday products that are part of such consumers' lifestyles.


Brands can invest in setting up cold chains in order to reach low penetration areas. They can also look at different line extensions, such as yogurt drinks, or yogurt, especially for children.

Expert analysis from a specialist in the field

Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The yogurt industry is rapidly growing; however, for brands to make a mark and stand out from the rest, they need to show how they are providing additional value to the consumer. The biggest competitor for packaged yogurt and yogurt drinks is fresh homemade products. Brands need to highlight freshness and convenience over homemade products in order to be relevant. There are many health benefits naturally associated with yogurt products. These benefits are some of the motivators for consumption of the category. Brands need to highlight these benefits in packaged yogurt and yogurt drinks. Natasha Kumar
Food & Drink Analyst

What you get

What's included

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Table of contents

  1. executive summary

    • [Graph] India: Retail volume (000 tonnes), yogurt, 2015-22
  2. Key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. consumer insights

    • Identify usage and play up freshness and convenience
    • [Graph] India: Consumption of fresh vs packaged yogurt/yogurt drinks by city tier, May 2018
    • [Graph] India: Agreement with select statements about yogurt or yogurt drinks, by region, May 2018
    • Reiterate functional benefits of yogurt & yogurt drinks
    • [Graph] India: Select attributes associated with packaged yogurt/curd, by consumers of fresh vs packaged yogurt, May 2018
    • [Graph] Global and India: Digestive claims, yogurt, Dec 2015-Nov 2018
    • [Graph] India: Consumers of yogurt drinks by region, May 2018
    • [Graph] India: Consumption of yogurt/yogurt drinks by children of different ages in the last 3 months, May 2018
  4. market applications

    • Opportunities
    • Who's innovating
    • Global innovators