Yogurt & Yogurt Drinks - Indian Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Yogurt & Yogurt Drinks market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Target regions with low consumption
- Global trends and how they are playing out in India
- Play on freshness and health to keep yogurt relevant to consumers
What you need to know
Tap in to the growth
The yogurt industry is rapidly growing. Brands need to stay relevant by distinguishing themselves from their competitors. Additionally, they need to show added value over homemade yogurt.
Most consumers are looking to take proactive steps to maintain a healthy lifestyle. Brands need to innovate and evolve in order to become everyday products that are part of such consumers' lifestyles.
Brands can invest in setting up cold chains in order to reach low penetration areas. They can also look at different line extensions, such as yogurt drinks, or yogurt, especially for children.
Expert analysis from a specialist in the field
Written by Natasha Kumar, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The yogurt industry is rapidly growing; however, for brands to make a mark and stand out from the rest, they need to show how they are providing additional value to the consumer. The biggest competitor for packaged yogurt and yogurt drinks is fresh homemade products. Brands need to highlight freshness and convenience over homemade products in order to be relevant. There are many health benefits naturally associated with yogurt products. These benefits are some of the motivators for consumption of the category. Brands need to highlight these benefits in packaged yogurt and yogurt drinks.
Food & Drink Analyst
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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