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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Aircare - Indian Consumer market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

Awareness of aircare products remains low; this is mainly because it is not considered a part of everyday life and is hence considered expensive and unnecessary. Changing lifestyle patterns among Indians and a growing emphasis on having clean environments are enhancing the demand for aircare products in the Indian market.

87% of Tier 1 uses car aircare products, the highest when compared to other tiers. Hence, manufacturers should shift their focus to Tier 1 cities, which show higher potential. Collaborating with village-level entrepreneurs (VLEs) as well as startups, like Udaan and Storeking, will help companies reach the rural audience.

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Expert analysis from a specialist in the field

Written by Rimpie Panjwani, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Exciting times are ahead for the Indian aircare market – tap into the right target audience and under-served segments. Rimpie Panjwani
Beauty & Personal Care Analyst


What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Key Trends

      • Key drivers
    • Consumer insights

      • [Graph] India: usage of aircare products regularly in last 12 months, December 2019
      • Heighten penetration in price-sensitive consumers
      • [Graph] India: reasons for not using any aircare products in the last 12 months, December 2019
      • Convince consumers who consider aircare unnecessary
      • [Graph] India: reasons aircare products are used, 2019
      • [Graph] India: usage of aircare products, by location, December 2019
      • More car owners offer a silver lining
    • Market application

      • Opportunities
      • Issue: aircare products are perceived expensive
      • Issue: aircare products are perceived as unnecessary

      • Local innovations
    • Global innovations


        • appendix

          About the report

          This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

          • The Consumer

            What They Want. Why They Want It.

          • The Innovations

            New Ideas. New Products. New Potential.

          • The Trends

            What’s Shaping Demand – Today And Tomorrow.

          • The Opportunities

            Where The White Space Is. How To Make It Yours.

          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.